"What's Your Business Worth?" eBook by Michael Carter, Daniel Priestley and Scott Gabehart

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3 Why Valuation is the Most Important Number You Will Ever Know By now you will have realized that we are passionate about

our mission: to help business owners of all kinds and at all

levels to be able to accurately value their businesses at any time. And this kind of knowledge can help businesses avoid all sorts of problems.

One true example of this is the case of a couple in their early

sixties, who have a great business, with revenues of over $800,000, that has been trading for over 20 years. Unfortunately, they can’t give it away. They once dreamed of passing the business on to their

children. All three kids have worked for the business at some point, and all three are capable of taking it over – if they wanted to. Unfortunately, none of them does.

The business once turned over nearly $2M in revenue. At its

peak the business exhibited at trade shows, had a few sales 37


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