2 The Story of BizEquity Courtney Jones, a friend of Mike Carter’s and the founder of the first publicly traded internet search company, findwhat. com, always says:
‘Every great and important company ever created on earth has a creation story.’ This is BizEquity’s. The journey began in 2010, and today we’re the global
leader in business valuation, having valued over 33 million businesses.
Mike spotted a major opportunity to help businesses and
business advisors all over the world to discover their value. Six years ago, there were categories of software for many inconsequential tasks, yet no category of software to help business owners answer the most important question they could ever answer:
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