What is App Store Optimization?
App Store optimization, (ASO) is altering the app store title and it’s keywords to gain a higher ranking in search results on the App Store.
App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. — Wikipedia