Color Palette 14

Primary Color Palette

The primary color palette is composed of nine colors that can be applied to all materials, including core branded assets (e.g. PM² PowerPoint Template, PM² Stationary, etc). Always ensure the selected color supports the content and maintains both readability and legibility.

Text and imperative (non-decorative) graphics must pass minimum color contrast threshold (WCAG 2.1, Level AA) for ADA accessibility.

Expanded Color Palette

The expanded color palette includes the primary color palette colors, but allows for more flexibility with the addition of lighter tints, darker shades, and complementary colors. It’s important to note that the colors in this expanded palette should be used as accents or contrast to the primary colors and should not dominate a design. The expanded color palette may be used on custom reports, plans, or templates, but should not be used on core branded assets.

Typography

Typography

Century Gothic is the official typeface for PM². For usage in a headline or subhead, use Bold. For usage in body copy, use Regular.

Century Gothic can be used in sentence case, lower-case, and all caps. Headlines primarily use sentence case and lowercase. This typeface works well with long sentences.

Headlines and subheads look best tracked out at 25-50 pts

Typography

In the event that Century Gothic is unavailable on a web-based application, an alternative web-safe font may be used. This font should only be used if Century Gothic is unavailable. The approved web-safe font is Arial.

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