Iconography 25

Iconography

PM² utilizes a simplistic, single-color, lined icon style. The icons must meet the following parameters:

• Single-color (white or black)

• Lined style

• Simplistic

• 0.5 x 0.5 inches actual size

*Acronyms may be used for custom department/program sub-branding icons, but may not be used for the standard icons.

Ideally, icons should fill the entire 0.5 x 0.5 inches active area; however, that may not always be possible. At minimum, the icon must fill either 0.5 inches height or 0.5 inches width. Icons should maintain a clear space equal to 1/4 the height or width (whichever is greater).

For more information about designing PM² icons, please refer to the Icon Design style guide

.5 inches

Icon Examples

Additional icons are available on the PM² website and are available in both white and black colors.

Program / Department Icons

Program and department icons provide offices the ability to implement subbranding on materials. These icons follow the same style as standard PM² icons, but must (1) be used in conjunction with division or Caltrans branding and (2) take a secondary and less prominent position as Caltrans/division branding on assets. These icons must meet all icon parameters outlined on page 26, but may include an acronym.

Examples

Califor nia Freight Advisory Committee

Reconnecting Communities: Highways to Boulevards