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Page 88

My Baby

Simplicity’s Complexity By George L. Nitti

George L. Nitti has written for American Towman since 2009. He started out as a news writer and now writes a weekly feature on TowIndustryWeek.com, Tow Illustrated, which spotlights the tow truck graphics.

C

ompany branding is a critical component to starting and managing any business, and includes such elements as a strong logo, consistent colors that blend nicely, and fonts that are applied across the business. Strong branding leaves a lasting impression, helping a company stand out to customers who associate its product or service with the brand while attracting

88 • April 2021 | Towman.com

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American Towman Magazine - April 2021