Different Methods Of Digital Marketing Jason Dooris media
Digital Marketing ➢It is the promotion of product all brand by a one or more forms of
electronic media promoting through Internet, E-mail, Mobile, Radio, Google, Search engine marketing etc…
➢It is an interactive marketing of products & services using digital technologies to reach customers on-time & retain them.
➢It is the most accessible ,easy to use and contemporary method of promotion which is also known as ONLINE MARKETING.
Different Methods Of Digital Marketing
o Search Engine Marketing (SEM)
Paid
o Search Engine Optimization (SEO)
Non-paid
o Social Media Marketing
o Video Marketing (YouTube, Facebook etc..)
o E-mail Marketing
Tools & Platforms Required For Digital Marketing
Analytics
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E-mail Marketing Software
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Payment Gateway (pay tm, phonePe etc…)
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Internet
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On–Line Tools ➢E-mail Marketing (Gmail etc..)
➢Social Media Marketing ( Facebook, twitter etc.)
➢Video Marketing (YouTube)
➢Search Engine Marketing
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liate Marketing – “It is the process of earning a commission by promoting other people’s (or company’s) products. You nd a product you like, promote it to others &earn a piece of the pro t for each sale that you make”
OFFLINE TOOLS •
Television
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Radio
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Electronic Board
Future Of Digital Marketing
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Measuring the Advertisement Performance
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Quick Response
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Convenient
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Latest Practices In Digital Marketing •
Arti cial Intelligence and Machine Learning
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Internet of Things (IoT)
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Video Ads
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Content Advertising
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Location Based Marketing Technology
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Consumer Engagement
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Big Data
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Virtual Reality
10 C’s Of Digital Marketing
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The AIDAS theory of selling is one of the widest known theories and is the basis for training materials across numerous organizations. AIDAS stands for Attention, Interest, Desire, Action, Satisfaction. The AIDAS theory simply states that a prospect goes through ve di erent stages before nally responding satisfactorily to our product. thus he should be led comfortably through all ve stages.
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AIDAS Theory
REAN Model
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REAN (which stands for Reach, Engage, Activate, Nurture) was rst coined by Xavier Blanc in 2006. It helps you plan ahead and analyze the complex marketing activities that are needed to build and nurture customer relationships. REAN stands for:
➢Reach: Marketing activities needed to raise awareness of your brand, product, or service. Off-line and online, from SEO to TV ads. ➢Engage: The gradual, often multi-channel set of activities needed to engage prospects. In analytics, measures the click depth and time spent interacting with your website. ➢Activate: The actions your prospects should and do take (i.e., de ned and tracked calls to action) ➢Nurture: The activities needed to nurture relationships, such as the use of CRM, email newsletters, offers to come back to the site, etc.
Application/Bene ts Of Digital Marketing
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• Recession Proo • Economica • Re nement of your strateg • Brand Developmen • Real time result • Simple to measur • Easily Accessibl • Quick and Easier Modi catio • Can Be Measure • Greater engagement
Opportunities/Challenges Of Digital Marketing • Opportunities
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Challenges
➢Understanding customer ➢Effective Re-Targeting Solutio ➢Automation and A ➢Live streamin
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➢Online Earning
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Online reputation managemen ➢ Local SEO/local listing ➢ Social media engagemen ➢ Understanding the Audience needs
Thank You