CI guidelines by Dongin Shin

Corporate Image Guidelines of YWAM Restenäs March 2011

©2011 Youth With A Mission Restenäs All rights reserved. Edition 1.0 “YWAM Restenäs CI Guidelines” Media Team Restenäs 239 Ljungskile 459 93 Sweden Tel: +46 (0)522-22960 E-mail: media@ywamrestenas.se The YWAM Restenäs logo, the name and all contents of this Usage Guide are owned by Youth With A Mission Restenäs (YWAM Restenäs) and are to be used according to the guidelines provided here to solely to represent and promote the work and vision of YWAM Restenäs. No part of document may be reproduced without prior permission.

The YWAM Restenäs Corporate Image Introduction “And provide for those who grieve in Zion to bestow on them a crown of beauty instead of ashes, the oil of joy instead of mourning, and a garment of praise instead of a spirit of despair. They will be called oaks of righteousness, a planting of the Lord for the display of his splendor.” Isaiah 61:3 “Blessed is the one who does not walk in step with the wicked or stand in the way that sinners take or sit in the company of mockers, but whose delight is in the law of the Lord, and who meditates on his law day and night. That person is like a tree planted by streams of water, which yields its fruit in season and whose leaf does not wither whatever they do prospers.” Psalm 1:1-3

This corporate image was designed in 2010, and finished in early 2011 to represent YWAM Restenäs; the vision, the ministry and the people. After the turning point of seeing the mortgage being paid in full, and a sense of a new season with new growth and life; we decided our visual identity was represented in this fresh green tree. It is quite a flexible tree, ready for more leaves and branches. It is a tree with deep roots, able to break up the hardness of the soil of the earth. As with all trees, it produces seeds to multiply itself. Finally, it is a tree that can provide stability and the shade of protection when needed. We have made two official designs for CI of YWAM Restenäs. The main image is the tree with YWAM Restenäs, the other secondary design includes the webpage address. Depending on your need you can choose one of these two designs.

Pg 2

Graphic Standards In an effort to maintain a consistent identity system for YWAM Resten채s, the following are standards of use for the various elements of the corporate image and design projects. 1. Color

The following colors may be used to complement Resten채s green in various projects. Each department or ministry may wish to select one or two principal colors and use the others sparingly as accents.

Resten채s green

Pg 3

2. Font These following fonts are the primary fonts to be used in all design projects. At times other fonts can be used, but that would be mostly for eye-catching headings. In most cases Calbri Bold is font for all headings. The font for the body will depend on if it is for web or print. The options for both is seen below:

X Print X Web

Calibri Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZÅÖÄ abcdefghijklmnopqrstuvwxyz1234567890 The quick brown fox jumps over the lazy dog

X Print X Web

ABCDEFGHIJKLMNOPQRSTUVWXYZÅÖÄ abcdefghijklmnopqrstuvwxyz1234567890 The quick brown fox jumps over the lazy dog (Condensed, Condensed Italic, Bold condensed, Bold condensed Italic, Regular, Italic, Semibold, Bold, Semibold Italic, Bold, Bold Italic) X Print Web

X Print Web Cambria

ABCDEFGHIJKLMNOPQRSTUVWXYZÅÖÄ abcdefghijklmnopqrstuvwxyz1234567890 The quick brown fox jumps over the lazy dog (Regular, Italic, Bold, Bold Italic)

Myriad

Helvetica

ABCDEFGHIJKLMNOPQRSTUVWXYZÅÖÄ abcdefghijklmnopqrstuvwxyz1234567890 The quick brown fox jumps over the lazy dog (Light, Light Oblique, Bold, Regular, Oblique, Bold Oblique)

For web

For print

Title: Calibri Bold (Title Case)

Header 1: Calibri bold(16pt)

Header 1: Calibri bold (16pt)

Header 2: Calibri bold (14pt)

Header 3: Calibri bold (12pt) Text for web: Myriad pro (10pt or 12pt)

Header 3: Calibri bold (12pt) Choose one of below text for print: Myriad pro (10pt) or

Helvetica (10pt) or Cambria (10pt)

Pg 4

Graphic elements These images may be used to enhance any project. They may be scaled to any size, but please keep PROPOTIONS consistent. (most graphics programs accomplish this by selecting the object and then pressing SHIFT+dragging the corners of the object).

X X

Resten채s YWAM

X X

Resten채s YWAM

Use the corporate image tree with text as ONE UNIT. You may choose from the designs included in the CI resource package. They are full color, black on white or white on black. Do not alter the design in any way.

X X

Pg 5

CI of YWAM Restenäs on different background colors On same color background with object such as AFD252 (Illustrator), 99CC33 (Photoshop), 8BC97C (Illustrator), 99CC99 (Photoshop), or Grey Tone of Background color please use BLACK or WHITE version of CI. For the Grey tone background, you can follow advice below

Resources Typefaces, colors, graphic elements, and the YWAM logo are included in the Corporate Image resource package You can find Corporate Image resource package on the server, under shared/Corporate Image 2011. If you don’t know how to get there you can contact IT for help “it@ywamrestenas.se”.

Pg 6

* As much as possible use the Ungdom Med Uppgift national logo in the same document as the Resten채s CI logo. This is to strengthen the national identity of UMU and Resten채s being a part of the larger group. The national logo must be used in official documents such as on letterheads, on other projects discretion can be used.

Pg 7