Connecting with Customers and Guests As you’re probably aware by now, relationship building is what a Mary Kay business is all about. Typically, a customer, hostess or team member comes from your ability to personally connect with them. An I-story is an effective tool for making that connection by telling them something about you and the Mary Kay opportunity. I-stories are usually shared at skin care classes and other selling appointments as well as at team building appointments. It’s a good idea to keep your I-story simple. It should be heartfelt, enthusiastic and brief.
Developing Your I-Story Try including the following essential elements when developing your I-story: 1. What did you do before starting your Mary Kay business? _____________________________________________________________ _____________________________________________________________ 2. Why did you decide to become an Independent Beauty Consultant? (Try to relate how you felt about your decision: Were you excited, happy and/or nervous?) ____________________________________________________________________ ____________________________________________________________ 3. How has your life changed since you became an Independent Beauty Consultant? (In what ways have you grown; what successes/goals have you achieved, etc.?) ____________________________________________________________ _____________________________________________________________
4. What do you like best about your Mary Kay business? What makes you happy about being an Independent Beauty Consultant? ____________________________________________________________________ _________________________________________________________________ When preparing to tell your I-story at a skin care class, you might say : “I was excited about this opportunity because I wanted ... “
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