Page 1

Professional and

Academic Contexts


CONTENTS

PETER CHADWICK Brutalism

Peter Chadwick is a London-based art director and tutor in graphic design and communication at Chelsea College of Art

KATE MCLEAN Sensory Maps

Kate McLean is an artist, designer and creator of smell maps of cities around the world.

REBECCA MAY Illustration

Rebecca May has 13 years experience within the design profession, working for Fallon before becoming senior designer at the Design Council. Her Portmanteau book was published by Merrell

DAVID BENNETT Brand Identity

David Bennett is director at OPX. He founded This Studio in 2007 as well as launching Visuelle.co.uk and publishing Edition magazine


PETER CHADWICK THIS BRUTAL WORLD

[ NATIONAL THEATRE ]


PAC | PETER CHADWICK

You could say it is ingrained in me growing up in Middlesbrough in the late 70s and 80s I was surrounded to the north, east and west of the town by industrial steel works and chemical plants.

WYNDHAM COURT

BALFRON TOWER


7

Uncompromising and faceless, the structure fuelled my imagination

HEMEROSCOPIUM HOUSE

BERNAT KLEEN STUDIOS


PAC | PETER CHADWICK

Brutalism is derived from the French word ‘beton brut’ used by pioneer french artist Le Corbusie which translates to “raw cement” Brutalism is an art movement associated with architechture. It was first used by artist Reyner Banham to describe the works of Peter and Alison Smithson in the 1950s and 1960s.


9

[ TRELICK TOWER | Erno Goldfinger | London ]

[ HABITAT ‘67 | Montreal | Canada ]


[ BARBICAN ESTATE | Ove Arup | London ]

PAC | PETER CHADWICK


11

I didn’t realise it was possible to build something so tall and so imposing using only concrete.


PAC | PETER CHADWICK


A timely and wide-ranging global survey of this compelling and much admired style of architecture


[ SMELLSCAPE | City of Singapore ]

My name is Kate McLean, an artist and designer, creator of smellmaps of cities around the world. I focus on human perception of the urban smellscape.


KATE MCLEAN SMELLSCAPE


PAC | KATE MCLEAN

Smells form part of our knowing, but are elusive, often disappearing before they can be described pinned down. Smell perception is an invisible and currently under-presented dataset with strong connections to emotions and memory. I am part of a small but growing number of innovative practitioners committed to the study and capture of this highly nuanced sensory ďŹ eld. We are multi-sensory beings and smells form a part of our knowing


17

The tools of my trade include: individual group smellwalks, individual smellwalks (the ‘smellfie’) smell sketching, collaborative smellwalks, graphic design, motion graphics, smell generation and smell diffusion all united by mapmaking

[ STILLS | “SMELLWALK” ]


PAC | KATE MCLEAN

A smellmap, made up of colored spots and concentric lines that look like galaxies. It is a visual synthesis of the dierent experiences reported by smellwalkers


19

So rather than seeking precise definitions and classifications, the way classic scientific cartography does, I am interested in negotiating different perceptions

[ SMELLS OF AULD REEKIE | Edinburgh | Summer ’11 ]


which then condenses and drips down into the Soxhlet, which houses a

to the overall aroma of the greengrocers were all collected in situ and brought to the lab on the same day, retaining the freshness and clarity of odour. Similarly, when creating the smell of ‘history’, the items to be distilled were taken from locations almost entirely from within Canterbury city walls. These objects included prayer cushions, wood, incense and old books. The legitimacy of the source was paramount to this project.

Some in depth research in to techniques used within the perfume industry led to the successful use of two different methods: distillation and extraction. It was soon found that what may work very well as a method for one material was futile when applied to another. Ultimately, soft fruits and other botanicals with aromatic high notes were distilled using steam distillation, whereas old wood or musty fabric benefit from the steeping and reflux action within a Soxhlet extractor, retaining deep base notes and caramellike tones that cannot be recovered via steam distillation.

It was found that within a few days of extraction or distillation, the distillates or ‘hydrosols’ soon grew mould. In order to prevent this and ensure a longer shelf life, steps were taken such as storing the scent bottles at a low temperature and adding a small amount of sodium benzoate [3], a safe preservative typically used in food which does not affect the smell or appearance of the distillate. This has prevented any mould growth and the aromas have remained fresh and accurate.

RQ#4

entirely from their authentic sources. The constituent parts

When the aromas of ‘strawberries’ and of ‘history’ were presented to the public in the form of an installation at the Beaney House of Art & Knowledge, we used two different methods of dispersal. The first used cold air diffusers which utilises ultrasonic waves to disperse vapour, and the second consisted of more traditional scent bottles. The cold air diffusers proved to be a more popular system of olfactory delivery.

[3] National Centre for Biotechnology Information (March 2005) Compound Summary for Sodium Benzoate. Available at: http://pubchem.ncbi.nlm.nih.gov/summary/summary.cgi?cid=517055

[2] Sella, A. Royal Society of Chemists (September 2007) Classic Kit: Soxhlet Extractor. Available at: http://www.rsc.org/chemistryworld/Issues/2007/September/ClassicKitSoxhletExtractor.asp

[1] Patel, P N. (2011) Extraction of Herbal Aroma Oils from Solid Surface, 2 (8), pp. 4-6 Directory of Open Access Journals (DOAJ) [Online] Available at: http://doaj.org/ Date Accessed: 23.07.14

liquid then refluxes back down into the flask and the process is repeated.

scented distillate which is then bottled and preserved.

How might extracted urban smells be dispersed?

paper thimble containing the matter to be extracted. When this is full, the

material. The system works by heating a solvent in a round bottomed flask,

pressure within the system is increased and the material boils at a lower

RQ#3 What methods can be used to preserve urban smells?

The Soxhlet extractor [2] was originally designed to extract fat from a solid

the botanical material and condense, which is then collected and forms the

RQ#2 How can perfume methods be used to extract urban smells?

temperature. This causes the volatile aromatic molecules to evaporate from

from their source without being destroyed by heat. By adding steam, the

The urban smells that were created have been collected

RQ#1 How can urban smells be collected?

Soxhlet extraction

Steam distillation [1] is a method of separating natural aromatic compounds

Distillations, extractions & text by Linnet Rainbow for sensorymaps.com | Poster design ©2014 Kate McLean

References Steam distillation

[ SMELLS OF CANTERBURY | Summer | 2014 ]

TWO CANTERBURY SMELLS : summer 2014

PAC | KATE MCLEAN


21

While the visual dominates in data representation I believe we should tap into alternative sensory modes for individual and shared interpretation of place.

[ SMELLS OF GLASGOW | Glasgow | 2012 ]


REBECCA SADIE MAY ILLUSTRATIVE


London based Graphic designer and Illustrator, with over 13 years experience in the creative industry.


I don’t know if I want to be a designer any more. I’ll go live in a tree-house


25

[ PORTMANTEAU | Book Design ]


PAC | REBECCA SADIE MAY

[ DESIGN COUNCIL | Poster Design ]


[ TYPOGRAPHIC TREE | Art Installation ] 27

Working as Senior designer at the Design Council, as well as agencies prior to that including advertising agency, Fallon (and for clients such as Tim Key, the Home oďŹƒce and Why not associates)


DAVID BENNETT OPX VISUELLE


PAC | DAVID BENNETT

OPX creates experiences that transform brands, grows businesses and improves people's lives. Their unique combination of larger agency process and thinking with smaller studio responsiveness and exibility is a powerful that delivers exceptional results. [ CRAFTS COUNCIL | Exhibition Design ]

[ ARJO | Book Design ]

[ EDITION 2 | Book Design]


31

[ LOOK MUM NO HANDS | Brand Identity ]


PAC | DAVID BENNETT

How do you like the event? I love it! Nice to meet you, I’m the designer


33

[ IMPERIAL COLLEGE OF BUSINESS | Brand Identity ]


B Minimalism Imperial may have the weight associated to it but like most things, weight too is relative. Nothing weighs; dierently. Modern design has a directive of lesser for perception. Taking fragrances of Google and Greylock for a central proposition.


Bleeeed Fin

Bleed

Images and graphic elements oozing across, with no stop. The turning guide. Printed in A3 300 gsm Crane’s Lettra Pearl White | Sourced from GF Smith Styled by Madhav Gopalan With the help of Raleway - An elegant sans serif negatively tracked to a value of -30. All brought together with a Japanese bind 3D printed cover element using Cinema 4D for modelling and the Ultimaker 3 for the printing

BIBLIOGRAPHY

IMAGE COURTESY

Steven, R. (2018). This Brutal World: a loving homage to Brutalism from Phaidon and Peter Chadwick Creative Review. [online] Creative Review. Available at: https://www.creativereview.co.uk/this-brutal-world-a-loving-homage-to-brutalism-from-phaidon-and-peter-chadwick/ [Accessed 30 Jan. 2018].

Peter Chadwick Kate Mclean Rebecca Sadie May David Bennett

House, T. (2018). On Brutalism: An interview with Peter Chadwick | Journal | The Modern House. [online] Themodernhouse.com. Available at: https://www.themodernhouse.com/journal/on-brutalism-an-interview-with-peter-chadwick [Accessed 13 Jan. 2018].

Devika Gupta

Rustnconcrete.wordpress.com. (2018). brutalist architecture | rustnconcrete. [online] Available at: https://rustnconcrete.wordpress.com/tag/brutalist-architecture [Accessed 18 Jan. 2018]. Fold by Moleskine: The New Magazine for Art, Trends and Talents. (2018). How to Explore a City Through Its Scents. [online] Available at: http://www.foldmagazine.com/sensory-maps [Accessed 17 Jan. 2018]. instagram.com. (2018). David Bennett (@thisstudio) • Instagram photos and videos. [online] Available at: http://www.instagram.com/thisstudio [Accessed 14 Jan. 2018]. Opx.co.uk. (2018). Designing brands and experiences that make a difference for clients around the world.. [online] Available at: https://www.opx.co.uk Accessed 28 Jan. 2018].

Tony Pritchard Henrietta Ross

Profile for dominiusmaverick

Bleeed - Professional and Academic Contexts  

Images and graphic elements oozing across, not stopping. ​ www.dominiusmaverick.com

Bleeed - Professional and Academic Contexts  

Images and graphic elements oozing across, not stopping. ​ www.dominiusmaverick.com

Advertisement

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded