22hotbuttons

If Daniel Webster had been in sales and marketing rather than the dictionary business, he'd have said that enthusiasm is the process of transferring your excitement for your services to your prospects and clients.

If you can get your prospects as enthusiastic as you are, they'll be eager to buy.

In ancient Greece, smart people thought enthusiasm was a gift from the gods.

And in today's world, the same thing is true -- people with enthusiasm have the special power to convince, motivate, and sell, sell...sell.

"One of the most distinctive features of a high producing club vs. a low producing club is the level of enthusiasm that the staff emits." -- Michael Fahey, Fitness Business Pro Magazine Dale Carnegie -- he's the "power of positive thinking" guy -- tells the story of a speaker who was promoting an idea that was absolutely and utterly ridiculous.

Yet, at the end of the presentation, people were eager to "buy in" to what the speaker was selling. If the idea was absurd, what convinced the audience?

According to Carnegie: enthusiasm. The speaker was passionate and enthusiastic about his subject. As a result, more than half the audience never questioned his authority‌they just bought his product.

Food for Thought: Enthusiasm is Contagious If you're not enthusiastic about what you're selling, why should anyone else be? To the consumer, your enthusiasm reflects on your credibility.

Your enthusiasm is also a reflection of your passion for your product or service.

When you're genuinely excited about something, it comes across naturally because‌well, because it IS natural -- honest, authentic enthusiasm that comes from the heart.

The FREE BONUS of Enthusiasm At the end of the day you'll feel better selling something you believe in. So try to focus your work on products, services, and ideas you truly feel positive about.

And try to sell to people who are very likely get real benefit from what you sell, too. That way everyone is enthusiastic!

Chapter - The Specificity Button A mental picture can stimulate the strong emotions that are the fertile soil for planting the "seeds" of buying.