1 minute read
PRICING STRATEGY
BE SAFE & RESPONDR
Be Safe and Respondr’s pricing will follow a similar model to OpiRescue HQ, a reporting and analytics program for first responder departments responding to opioid overdoses. The OpiRescue app is available for free to end users, and institutional customers are charged for an annual service plan which includes client support and reporting. Brave is positioning our apps as wrap-around service offerings that can augment existing outpatient treatment programs.
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As of October 2018, OpiRescue HQ was connected to 1,136 first responder departments across the country. Assuming all 1,136 first responder departments pay the $299 annual service fee, OpiSafe generates almost $340,000 in pre-tax revenue annually from OpiRescue HQ subscriptions. 34
OpiRescue HQ
OPISAFE 33
Annual service plan: $299.00
Odetect
Compared to traditional treatment options, ODetect’s one-time product purchase and ongoing monthly subscription cost are accessibly priced. The widespread prevalence of fentanyl in street and club drugs and ODetect’s discreet, wearable profile makes ODetect a viable product for people who regularly use any street drugs, not only known opioids.
AliveCor
KARDIABAND 35
Device: $199.99
Monthly service plan: $9.99
Annual service plan: $99.00
Freedom Guardian
MEDICAL GUARDIAN 36
Device: $99.99
Monthly service plan: $49.95
Annual service plan: $494.45
MobileHelp Smart
MOBILEHELP 37
Device: $349.95
Monthly service plan: $24.95
