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PRICING STRATEGY
It is a priority for Brave to ensure that our products are accessible to anyone who needs them to stay safe. To achieve maximum reach, we are developing a pricing model that serves both private sector (institutional, individual) and public sector (government, foundations) clients, pairing product purchase and subscription contracts with technical consulting. The specific costs that inform our pricing model are evolving in response to product development; at present, our strategy follows the pricing of similar products in the healthcare and personal safety sectors. An overview of these products appears below.
We believe that comparing Brave’s tools to familiar healthcare and safety products will help our customers overcome the stigma that is associated with substance use treatment and associated services. Research has revealed that product cost is not a deciding factor in our customers’ purchasing decision.
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HEALTHCARE & SAFETY PRODUCTS
Brave Buttons
Brave Buttons’ pricing strategy is based on personal and office safety alert systems, in particular wall-mounted stationary devices that trigger emergency alerts to a centralized control. These products are supported by direct-to-consumer sales and include an initial device cost and monthly service plan.
The primary difference between these products and Brave Buttons is that our pricing will focus on businessto-business sales, where we aim to sell button and facility service contracts to institutional customers. Enseo MadeSafe for Education is a product that is the most functionally similar to Brave Buttons, but in the field of education. MadeSafe’s pricing is proprietary; however, the product itself is an important pricing reference because it relies on B2B sales and is designed for institutional settings.
Classic Guardian Emergency Button
MEDICAL GUARDIAN 30
Device: FREE
Monthly service plan: $29.95
Annual service plan: $329.45
Wall-Mounted Emergency Button
ALERT1 31
Device: $39.95
Monthly service plan: $19.95
Emergency Panic Button
BRICKHOUSE SECURITY 32
Device: $39.99
Monthly service plan: $29.95
