If you were to start trading in a new market, which country would that be and why? Iran. This is a massive market which is just opening up, and I would want to get there before my competitors. More importantly, I need an excuse to put a trip to Shiraz on business expenses. A city that is famous for poetry, roses and wine needs to be visited. I始m guessing the food is unbelievable too.
Finally, what are you aims going forward? We始ve reached a point where the event has firmly established itself. Visitors leave our events with advice and knowledge they need to grow their company始s further, however we still feel the event can reach a whole new height. So we始re expanding the team and increasing the size of the exhibition. The show has the potential to be four times the size it is now, in terms number of exhibitors, seminars, and visitors at the event.