THE PHENOMENON OF THE PINTEREST BRIDES
By Katherine Hudson www.houseofhud.com
Social media has changed the way we plan weddings It’s not surprising that the popularity of the visual bookmarking tool Pinterest is on the rise, given our boundless obsession with visual feasting. Since its inception in 2010, Pinterest has become an everincreasing hit with brides-to-be; who use the app for inspiration, the collation of ideas and as a way to mood-board themes. House of Hud have found it increasingly common for brides
to approach them with Pinterest mood-boards to communicate the look or feel they envision for their venue – be it a barn, a marquee, a forest, or their own home. It has been incredibly useful, as they can immediately set about designing the venue dressing; working closely with the brides, sometimes without even having met them! The benefit of working with one image in particular is there is far less room for the bride’s vision
Smriti Sinha And the orb specialists Smriti contacted the team regarding dressing two rooms at Shoreditch Studios. The second studio, used for dining, was to be light and modern and she’d taken inspiration from a Pinterest image of hanging glass orbs. Jeremy assembled a crackteam of orb hanging specialists, “It is rather a time consuming task to suspend hundreds of little orbs at different heights from a ceiling”. With limited time at the venue, Jeremy and his team
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to be lost in creative translation, as there is an instant benchmark to ensure that the team are always on track. These are the stories of three women who approached House of Hud with one particular image, inspiration for their entire décor plan; and how they went about making it a reality for their Pinterest Brides…
were really up against the clock, “in the last 30 minutes before the guests were due to arrive we were still up ladders stringing the orbs”. However, all’s well that ends well and the job was finished in the nick of time. Bride, Smriti says: “I was lost for words when I walked into the venue. Jeremy and his team are magicians! The atmosphere they created was breath-taking; spectacular, whilst being intimate and warm”.