SOCIAL MEDIA STRATEGY We plan to implement a multifaceted cross-platform strategy working in conjunction with our print and outdoor ads. Using social media management software like Hootsuite we can preemptively schedule posts for Instagram and Facebook months in advance as we prepare for live engagement with our audience. To generate live engagement we’ll host Q&A sessions on Facebook live and put up surveys and weekly Snapchat and Instagram stories. Our content will range from festival coverage to movie teasers, while our Twitter account will be exclusively used for event reminders.
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