MARKETING OBSTACLES Misleading Title The title sounds closer to a romance written by Nicholas Sparks than a thriller/mystery so the poster and alternative marketing elements will have to convey that to avoid confusion At a glance the consumer will be unable to decipher the genre behind the idea. Identity Crisis The dark undertones and horror elements combined with a wholesome family moral to the story is clashing so it can at times lean further into drama than thriller. Once the screenplay sorts out its flaws we can move forward with a clear direction. Cult Fanbase? As historical pieces go, unless curiosity is immediately elicited it’ll be a tough sell if it dips less into its thriller/horror roots and more into its historical and educational significance.
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