Reader Profile
THE WOW FACTOR
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This California shop emphasizes community relations Two brothers, Nolan and David Pike, started their repair business in 2011 as a mobile tech service. After about one year, business was booming, with the brothers deciding to move into a brick-and-mortar shop. The initial shop was relatively small, at a mere 2,000 square feet with a single bay door and three stalls. They quickly outgrew this location and moved into the existing 5,500 square foot building with 8 service bays. Dave’s wife Liv runs the day-to-day operations as shop manager. In the small town of Poway, Calif., located 22 miles north of San Diego, where the trio was raised and reside, the shop quickly became known as the go-to shop for maintenance, diagnostics and repairs. “We grew up in Poway, and we feel the need to give back to our community,” noted co-owner Nolan. “We donate to all of the local children’s sports activities, including Little League and soccer, the annual Poway Rodeo event, and more. As both business owners and lifelong residents, we’re committed to supporting our community. In addition to our excellent reputation for quality service work, that commitment goes a long way to strengthen our ties with our customers. “While our time is somewhat limited, given our busy workload, we also conduct customer education seminars, as time permits. This is a way for our customers to better understand the nature of repairs and to make them more comfortable with the need for specific replacement parts and labor.” As Nolan explained, “We established WOW
The entire operation, from exterior to interior to the service area, is visually stunning.
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Owners (left to right): Nolan Pike, Liv Pike and David Pike. Auto Care as the go-to vehicle maintenance and repair facility in our area. We started out as a ‘cometo-you’ mobile repair shop, and opened our stateof-the-art brick-and-mortar building in 2012. Ever since we’ve been adding to our family of customers and building upon our excellent reputation. Our commitment to automotive excellence and a higher standard of customer service puts us head and shoulders above our competition. Admittedly, this is not about competition or who’s the best auto repair shop. It’s all about the customer and their vehicle, and who they can trust to handle maintenance and repairs.” Does your shop offer general automotive repair or do you tend to specialize in specific makes or types of repairs? WOW Auto Care handles all types of general repairs on any and all makes and models.
All I can say is “wow”! One side of the shop exterior features a series of life-size murals of vehicles in service bay settings. The 1967 Chevelle at the far left is a real eye-catcher.
