T O O L B OX / C A S E S T U DY
LEVERAGE LOANERS Use your fleet to your advantage BY TESS OWINGS
28 / R+W / 02.22
At less than 1,000 square feet with just two bays, you may be surprised to hear that Premier Auto Repair in Worcester, Mass., sees 210 cars per month and has an annual revenue of $1.3 million, but it’s true. The tiny powerhouse, owned by John Cayer, has made the most out of its limited space and finds ways to compete with larger shops and dealerships in the area. One of the largest contributors to the shop’s success? Its loaner fleet.
