Modern Tire Dealer - March 2019

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Winter Tires

Ice braking news CONTINENTAL TRADES 2 WINTER TIRES FOR THE VIKINGCONTACT 7 By

Bob Ulrich

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hy is the Continental VikingContact 7 replacing two tires? Because its performance is superior to the two Continental tires it is replacing -- the WinterContact SI in North America, and the VikingContact 6 in Europe’s Scandinavian countries and Russia. At the recent launch of the tire in the U.S. and Canada, Timur Yilkiran, project leader for Continental winter tire development worldwide, compared the performance features of the new tire versus the WinterContact SI. Engineers were charged “with improving ice braking performance, snow traction and overall handling — with little or no tradeoffs in other areas.” The result? The performance of the latest generation of the studless tire was significantly better in ice braking. It also was better in dry braking and a little better in snow traction. As a bonus, the tire is less noisy during highway driving. “Snow handling was a wash between the two tires,” he said. “Only in wet braking was the WinterContact SI superior, and there was only a 2% difference.” Yilkiran said 2% was pretty low considering wet traction is a “target conflict” when

TJ Campbell, tire information specialist for The Tire Rack Inc., tests the new Continental VikingContact 7 on snow and ice in Montreal, Quebec.

improving ice breaking is the goal. The results were similar when comparing the VikingContact 7 to the Viking Contact 6.

COMPOUND INTEREST The VikingContact 7 was developed using what Continental calls “active grip silica.” Engineers use silica in tire compounding to improve wet traction. The company combined silica with canola oil to help the tire grip on wet surfaces and stay flexible in very low temperatures. Continental says the tread pattern’s symmetric main grooves form a direct water and slush discharge from the middle straight out of the pattern. In addition, the optimal balance between grooves and blocks “always offers a high contact area,” which gives the driver more control, even at high speed. The pattern is also designed with: • interlocking elements that help provide structural stability; • “snow pockets” (i.e., wide sipes) that, when filled with snow, take advantage of snow-on-snow traction; • numerous 3D sipes with different sipe thicknesses for winter grip.

Yilkiran said the tire’s improved ice braking comes from the combination of its proprietary compound and unique tread design. Continental-snow-in-tread-19: The new tire’s tread pattern features plenty of siping, including snow pockets designed to collect the snow, then use its friction on a snowy surface for better traction.

w w w . M o d e r n T i r e D e a l e r. c o m

1+1=1 The company’s flagship winter tires are being produced in Korbach, Germany,

and Puchov, Slovakia. Perry Fu, product specialist for Continental Tire Canada Inc., said the VikingContact 6 was available in more sizes than the WinterContact SI, but wasn’t sold in North America. By replacing two tires with one, Continental “was able to take advantage of economies of scale.” The new tire line is available worldwide in 91 P-metric SKUs, including three SSR (Self-Supporting Run flat) sizes. By comparison, the WinterContact SI was available in 38 sizes in the U.S. and 44 in Canada. “We added quite a bit of range for the VikingContact 7 because we needed to improve the market coverage,” added Fu. Yilkiran said the VikingContact 7’s size complement covers 87% of the market, ranging from sub-compact cars to full-size SUVs and light trucks. Mid-size CUVs also are among the targeted vehicles. The tire will compete against the Bridgestone Blizzak WS90, Michelin X-Ice XI3, Toyo Observe GSi05, Pirelli Ice Zero FR and Nokian Hakkapeliitta R3. Continental has already started development on the successor to the VikingContact 7, according to Yilkiran. “Our standard life cycle for this product is four to five years.” ■

91 SKUs, including run-flats The VikingContact 7 is available in 91 sizes ranging from145/65R15 72T to 235/35R20 97T XL. Here is the size breakdown: 15-inch = 11 sizes; 16-inch = 16 sizes; 17-inch = 26 sizes (two SSR); 18-inch = 20 sizes (one SSR); 19-inch = 12 sizes; 20-inch = 6 sizes. “It is a big improvement in terms of the market coverage” compared to the WinterContact SI, said Perry Fu, product specialist for Continental Tire Canada Inc.

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