GOALS
GOALS
A Catalyst for Change. GOALS
A Catalyst for Change.
The new Truist building has served as the catalyst of a pivotal
A CATALYST FOR CHANGE the catalyst of a pivotal
public private partnership in downtown Wilson that is
Wilson Family YMCA being designed out of Durham office
Wilson Family YMCA being designed out of Durham office
The new has to served as currently underway. TheTruist Bank’sbuilding commitment relocate
from its downtown create a new nearbyWilson public towers privateand partnership inbuilding downtown
The new Truist building has served as the catalyst that of a is currently underway. The Bank’s commitment to relocate pivotal public private partnership in downtown Wilson development and the Wilson Family YMCA, which is expected from its downtown towers and create a new building that is currently underway. Theobjective Bank’sofcommitment to nearby to attract downtown residents – a long-term the sparked theitsstart of a new residential/retail mixed-use city. Focused on creative placemaking, this new area of create relocate from downtown towers and a new GOALS redevelopment is aimed at rejuvenating the streetscapes, development and the Wilson Family YMCA, which is expected building nearby sparked the start of a new residential/ nearby parks, improving businessresidents viability – all–while toand attract downtown a long-term objective of the retail mixed-use development and the Wilson Family bringing together diverse people to celebrate and be inspired. city. Focused on creative placemaking, this new area of YMCA, which is expected to attract downtown residents redevelopment is aimed at rejuvenating the streetscapes, – a long-term objective of the city. Focused on creative nearby and business viability – all while “The Truist parks, project has improving been catalyst for indirect placemaking, this new areaa of redevelopment is aimed Such a large commitment to ourofcommunity bringing together diverse people to celebrate and be inspired. The new investment. Truist building has served as the catalyst a pivotal atisrejuvenating the streetscapes, nearby parks, and providing community pride and greatthat confidence to public private partnership in downtown Wilson is improving business viability – all while bringing together investors in our downtown area, and redevelopment currently underway. The Bank’s commitment to relocate since thepeople announcement has reachedand all-time highs.” celebrate be inspired. from itsdiverse downtown towerstoand create a new building nearby sparked the start of a new residential/retail mixed-use
A Catalyst for Change.
Wilson Family YMCA being designed out of Durham office
“The Truist project has been a catalyst for indirect
sparked the start Goings, of a newWilson residential/retail mixed-use - Grant City Manager
investment. Such awhich largeiscommitment to our community development and the Wilson Family YMCA, expected is providing community pride to attract downtown residents – a long-term objective of theand
RESULTS
city. Focused on creative placemaking, this downtown new area of investors in our
great confidence to
area, and redevelopment
RESULTS redevelopment is aimedsince at rejuvenating the streetscapes, the announcement has reached all-time highs.” nearby parks, and improving business viability – all while
1. LED TO NEW DEVELOPMENT
bringing together diverse peopleGoings, to celebrate and be inspired. - Grant Wilson City Manager
1 LED TO NEW DEVELOPMENT This project was part of a land swap with the City that
The project was part of a land swap with the City that planned for thehas addition the YMCA. Once the project Truist project been aof catalyst indirect planned“The for the addition of the YMCA. Once the for project investment. a large commitment to our community began,greater itSuch sparked greaterwith development with mixed-use began, it sparked development mixed use and is providing community pride and great confidence to and that other projects that prior. were not planned prior. other projects were not planned investors in our downtown area, and redevelopment
RESULTS
since the announcement has reached all-time highs.” 2 TIMELESS ARCHITECTURE
2. 1TIMELESS ARCHITECTURE LED TO NEW DEVELOPMENT
The bank desired a contextual solution sensitive to the - Grant Goings, Wilson City Manager scale of the surrounding traditional mills, warehouse
project wasathe part of a of land swap the City bank desired contextual solution sensitive buildings The andThe historic buildings, design the Truist with
that
for the oftothe YMCA. Once building opted forscale a longer footprint minimize to planned the ofbuilding theaddition surrounding traditional mills,the project
RESULTS the overall height. Brick was selected as the material of began, it sparked greater development with warehouse buildings and historic buildings, themixed use and
“The Truist project has been a catalyst for indirect investment. Such a large commitment to our community is providing community pride and great confidence to investors in our downtown area, and redevelopment since the announcement has reached all-times highs.” - Grant Goings, Wilson City Manager
choice to reflect local vernacular architecture.
otherofprojects thatbuilding were not planned design the Truist opted for aprior. longer building footprint to minimize the overall height. Brick 1 with LED ample TO NEW DEVELOPMENT communal ammenities, sit-stand desks and 2was TIMELESS ARCHITECTURE as the material of choice The project wasselected part of a land with the City thatand to reflect local biophilic design elements. An swap abundance of daylight The bank desired a contextual solution sensitive to the vernacular architecture. planned for the addition of the YMCA. Once the project views overlooking the park, fountain and future The health and wellbeing of employees is kept top of mind
scale of the surrounding mills, began, it sparked development withtraditional mixed use with and revitalization effortgreater allow employees to feel connected
warehouse
buildings and historic buildings, the design oftop the other projects that were notof planned and play aThe part in the future Wilson.prior. health and well-being of employees is kept
Truist
building opted forcommunal a longer building footprint to minimize of mind with ample amenities, sit-stand 2 ARCHITECTURE 3 TIMELESS COMMUNITY IMPACT the overall height.design Brick elements. was selected as the material of desks and biophilic An abundance The bank desiredto a contextual sensitive the It was important the bank tosolution remain in Wilson to and not
choice toand reflect vernacular architecture. of surrounding daylight views overlooking the park, fountain scale of the traditional mills, warehouse relocate from its community. Thelocal Bank covered the costs buildings andand historic buildings, the design of the Truist to demolish remediate old buildings, providing initial and future revitalization effort allow employees to feel
The health and wellbeing of employees is kept top of mind
building opted longermillion building footprint effort to minimize momentum forfor thea $100 investment that is
connected with and play aammenities, part in the future of Wison. with ample communal sit-stand desks and
the overalltoheight. was selected as- the material of expected attract Brick downtown residents a long-term
biophilic design elements. An abundance choice to of reflect local This vernacular architecture. objective the city. commitment was recognized with Carolinas COREoverlooking Awards Community Impact Awards.and views the park, fountain The health and wellbeing of employees is kept top of mind
3. COMMUNITY IMPACT
revitalization effort allow employees with ample communal ammenities, sit-stand desks and
of daylight and
future
to feel connected with
It was important biophilic design An to abundance of to daylight and in andelements. play a part in the the bank future ofremain Wilson.
Wilson The Bank revitalization effort allow employees to feel connected with the costs to demolish and remediate old 3covered COMMUNITY IMPACT and play a part in the future of Wilson. buildings, providingtoinitial momentum for in theWilson $100 and not It was important the bank to remain million investment that is expected attractthe costs relocate from its effort community. The Bankto covered 3 COMMUNITY IMPACT It was important to the bank to remain in Wilson and not downtown residents - a long-term objectiveproviding of the initial to demolish and remediate old buildings, relocate from its community. The Bank covered the costs momentum for the $100 million investment effort that is city. This commitment was recognized with Carolinas to demolish and remediate old buildings, providing initial expected to Community attract downtown residents - a long-term CORE Awards Impact Awards. momentum for the $100 million investment effort that is views overlooking park, fountain future and notthe relocate from and its community.
of theresidents city. This commitment expected to objective attract downtown - a long-term
was recognized
objective of the city. This commitment was recognized with Carolinas CORE Awards Community with Carolinas CORE Awards Community Impact Awards.
Impact Awards.
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