Best Practices
Preventive maintenance creates customer loyalty PLAZA TIRE SERVICE RECOMMENDS FLUSHES AND ALIGNMENTS By
Joy Kopcha
W
hen Mark Rhodes was growing up in southeast Missouri, full-service gas stations were a community staple. Consumers drove in for fuel
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and an attendant put the gas nozzle in the tank and then checked the tire pressure, windshield wipers, windshield fluid and oil, and made sure to suggest tires when they appeared worn. Those full-service stations are all but a
memory, and Rhodes, president of Plaza Tire Service Inc., wonders, “What has replaced that in our world?” He wants consumers in his markets to answer that question with “Plaza Tire Service.” But Rhodes thinks any tire dealer
MTD June 2018
