COLUMNIST
WEALTH MANAGEMENT MALCOLM BURROWS
Seven Faces of Philanthropy
T Malcolm Burrows 10
FOUNDATION Magazine
May/June 2022
GARY TANNYAN
BY MALCOLM BURROWS
he Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors is an iconic American fundraising book published in 1994. In it authors Russ Allen Prince and Karen Maru File neatly categorize charitable profiles. While written for a fundraising audience, the book is a helpful reminder that charitable motivations are diverse. There is not a single way that donors approach philanthropy. The book focuses on lifetime “major gifts” and the seven donor profiles are skewed to who best to solicit and how. While the profiles are helpful, they are also a bit dated. I have added additional observations below about the estate planning context and the authors’ blind spots. foundationmag.ca
