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E-commerce: If you build it, will they buy?
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Fundraising Supplement
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Neuromarketing insights for fundraisers
PM 4 0 0 5 0 8 0 3
vol. 28 • No. 11 • November 2015
The Authority on Data-Driven Engagement & Operations
Unleashing the power of e-commerce ❱ 8
Mio Global founder and CEO Liz Dickinson models her company’s leading-edge heart-rate monitoring fitness watches. A solid e-commerce strategy has empowered this Canadian manufacturer to successfully compete in the global marketplace.
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