CUSTOMER SEGMENTATION
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THE UPDATE CLUSTERS PRIZM segments capture current demographics, lifestyles, consumer behaviours and settlement patterns in Canada. PRIZM is the latest release of the pioneering segmentation system that classifies Canada’s neighbourhoods into unique lifestyle types. Continuing with methodology that integrates geographic, demographic and psychographic data, PRIZM incorporates the latest authoritative data from nearly a dozen demographic, marketing and media sources to help better analyze and understand customers and markets.
â?ą DMN.CA
MAY 2020