Test by Donald Meyer

Test

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All staff members on LinkedIn should change the link for the website to “Other” and type in “New Jersey Society of CPA’s”; then link to www.njscpa.org. This will help with search engine optimization

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The official LinkedIn company profile should be updated with an official description. Anyone with an “njspca.org” e-mail address can make this change.

3 Blog Content is still king and the blog is a key way to provide solid content. However, it is important that the blog gets enough exposure that people read it. •

RSS feeds for blog should be posted in several areas including the website. RSS can be shared with member firms for their intranets and with universities that the Society partners with.

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Consider guest bloggers from the membership and from other recognized experts.

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All blog posts should be posted to the Facebook page, LinkedIn group and to Twitter.

B Level Two: Twitter, Delicious, Ning These tactics/sites are recommended if the Society can allocate resources towards them, as we explain below:

1 Twitter While many of the respondents have not yet jumped into the “Twitterverse” the increase in usage is expected. Several other state societies are engaging in Twitter related conversations and media relations including: Ohio, Maryland, Indiana, Florida and Oregon. See Appendix B for an article from The Journal of Accountancy on how they are using it. Searching CPA or Accounting on search.twitter.com, reveals many results having to do with people discussing taking the exam or are discussing an accounting class. Using Tweetlater, the Society can begin following people that use the keywords such as “CPA Exam” and offer advice to links back to some of the information posted on NJSCPA.org. Tweetlater allows you to filter by location therefore; you can limit the search to the Tri-State area or only New Jersey. This is a way to begin capturing the attention of accounting students and new graduates before they are actively seeking advice. •

Each member of the Society should sit through a Twitter training class (an hour or two) to get associated with the tool, terminology and ancillary tools.

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