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Additional Resources to Help You
Deliver Your Content Comprehensive List of Campaigns Type
Description
Objective
Buzz Creation
Focuses on creating public buzz/interest about the company or the product
Increase corporate and/or product awareness
Corporate Branding
Increases the target prospects’ awareness of the company
Increase corporate awareness
Product/Brand Awareness
Increases the target prospects’ awareness of a specific product
Increase product awareness
Viral Distribution
Focuses on creating mass awareness or positive perception by way of catchy content/message that becomes massively shared Internet memes (viral content)
Increase corporate and/or product awareness, new customer acquisition
Credibility Assertion
Focuses on building or reinforcing credibility in terms of quality, safety, and service level of product
Acquire new customers, retain existing customers
Comparison
Focuses on side-by-side comparison of competing brands to highlight the differences
Acquire new customers, acquire competitors’ customers, improve product perception
Competitive Advantage
Focuses on showing a product’s specific differentiating features/distinction relative to competing products
Acquire new customers, acquire competitors’ customers, improve product perception
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