Are adverbs and adjectives used excessively? Are any words overused? Do any parts of your writing sound wordy, choppy, or repetitive? Do any of your sentences start with and, but, or so? Can you eliminate these words without changing your meaning? If not, can you combine these sentences with others without making them excessively long?
Grammar and Spelling Do all your subjects and verbs agree? Do all your pronouns agree with the subjects to which they refer? Have you spell-checked? Are all names and titles accurate and spelled correctly? While a checklist like this will never take the place of a content marketing style guide, following it will at least make you think more about your writing before you share it with the rest of the world. Doing so will almost always lead to a better final product.
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