Humanities Division the field of advertising and its role in society. The topics include history, law, ethics, social dynamics, economic implications, and basic elements of advertising campaigns. Students will become familiar with the process of advertising. CREDIT: THREE SEMESTER HOURS. COA 211: COPY AND LAYOUT. This course deals with the creation and production of advertising messages for various media, including publication, broadcast, outdoor, and direct mail. Prerequisites: COM 101, COM 111, COM 112, COA 111. CREDIT: THREE SEMESTER HOURS. COA 311: MEDIA PLANNING FOR ADVERTISING. This course will cover planning, implementation and evaluation of media objectives and strategy in advertising. This includes media characteristics and limitations, budgeting, and evaluation of media strategies. Prerequisites: COM 101, COM 111, COM 112, COA 111, COA 211. CREDIT: THREE SEMESTER HOURS. COA 312: ADVERTISING CAMPAIGNS. This course will assist the student in gaining a thorough understanding of the advertising campaign process from a marketing strategy, planning and media research to media, creative development, and budgeting. Prerequisites: COM 101, COM 111, COM 112, COA 111, COA 211, COA 311. CREDIT: THREE SEMESTER HOURS. RADIO AND TELEVISION BROADCASTING COB 111: REPORTING I. This course prepares students to present for the broadcast media and emphasizes oral presentation, field reporting, audio and video recording techniques, news programming and other formats. CREDIT: THREE SEMESTER HOURS. COB 112: REPORTING II. The focus of this course is on gathering and preparing news stories for presentation. This includes field reporting, editing and preparation of visual and aural elements, writing, producing, and performing for on-air presentation. Prerequisites: COM 101, COM 111, COM 112, COB 111. CREDIT: THREE SEMESTER HOURS. COB 211: RADIO AND TELEVISION PRODUCTION I. This course is an introduction to the key components of production for electronic media. Students will gain experience in basic audio production, basic television Page 177
Tougaloo college catalog 2013 2015
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