Toys 'R' Us Brand Strategy Book

Page 13

Sears, Roebuck and Company, colloquially known

LeapFrog Enterprises Inc is an educational

as Sears, is an American chain of department stores

entertainment and electronics company based in

founded by Richard Warren Sears and Alvah Curtis

Emeryville, California. LeapFrog designs, develops,

Roebuck in 1893, reincorporated by Richard Sears

and markets technology-based learning products.

and new partner Julius Rosenwald in 1906.

J. C. Penney Company, Inc. is an American

Hasbro, Inc. is an American multinational toy and

department store chain with 864 locations in 49

board game company. It is the largest toy maker in

U.S. states and Puerto Rico

the world in terms of stock market value, and third largest with revenues of approximately $5.12 billion

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