occur later this year. The platform will not only include products, but also architecture, home accessories, fashion, food, wearables, and more. For the moment Droog will present furniture and accessories designed for download by EventArchitectuur and Minale-Maeda, including CNC cut tables, cupboards, desks, side tables, shelves, couches and 3D printed electrical outlets, flowers and charms. Furthermore: Droog will also present digital design tools that allow ordinary computer users to easily make functional design decisions, automatically generating blueprints for local execution in various materials. The tools also enable communication between designer and customer, streamlining and lowering the cost of a custom design process. The presented products have been customized by Droog for its collection. According to an interview to Droog director Renny Ramakers, this is not the first time that Droog considers Open Design as an option. In 2004, Mario Minale designed Red blue Lego chair, a Lego version of the iconic Red blue chair by Gerrit Rietveld. Mario Minale, originally wanted people to make the Lego chair by themselves, releasing the project as open source. Droog wanted to make it accessible for everybody, but since it was not possible to mass produce it due to copyright reasons, they produced it in a copy of 5 and it became an art project. Renny Ramakers explains then that with Open Design: With the opening up of the design industry to consumers now empowered with easy-toaccess and low-cost design and production tools, the role of curation becomes ever more important. For this project Droog Design have collaborated with consultants Cathal McKee (CMK1), Catherine Jasserand (Ivir), Hans Lensvelt, Institute of Relevant Studies, Joris Laarman and Michiel Frackers. The project has been initiated by Droog and was made possible by Agentschap NL. Moreover, according to Waag Society, within their program called Open Design: •
The Open Design Lab aims to make design innovation an open, collective and shared effort, as in open-source, open content and ultimately open design.
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The Open Design Lab also intends to build a database of open designs with Droog design under the title ‘downloadable design’. 526
Open Ideo Massimo Menichinelli 527: “OpenIDEO 528 is a project launched in August 2010 by IDEO, one of the most famous design and innovation consultancies. OpenIDEO can be regarded as an hybrid between Crowdsourcing and Open Design, since they launch challenges to the online crowd, but 526 http://www.openp2pdesign.org/2011/open-design/open-design-is-going-mainstream-now-second-part/ 527 http://www.openp2pdesign.org/2011/open-design/open-design-is-going-mainstream-now-first-part/ 528 http://openideo.com/ 320