DIXON Partnering Solutions
10
Q3
What type of relationship do we want? When we look at the language around partnering, we
The Partnering Continuum
see many definitions, all with slight variations around a
One way to look at this is by using a Partnering Continuum
theme of establishing a long-term relationship based on
that shows the different nature and types of partnering
a common purpose; with mutual trust and respect, where
relationships across the full spectrum. While there are a
risks and rewards are shared.
multitude of relationship types, we have adapted this simple continuum based on earlier work by James Austin 1
This might be the ideal situation, however, what we see in practice is quite different. There are in fact a multitude of different types of partnering relationships in operation around the world all tailored to
Nature of Relationship
their context. However, if we unpack these relationships, we start to get a clearer picture around the potential value creation that can be achieved. For example, we see partnerships that range from
DIXON Partnering Solutions
sponsorships or donor-recipient type relationships at one end of the spectrum, to highly integrated relationships at the other end. Looking at how these relationships differ will clarify which type of partnering you need to engage in and what added value you may achieve.
TIP: Try plotting your partnering relationships on the above continuum and see if you would like them to change. 1. The Collaboration Challenge: How Non-profit’s and Businesses Succeed Through Strategic Alliances: James E Austin (2000)
