CREATING VALUE The fundamental purpose of cross sector partnering is to create some form of added value. If we look at some recent global thinking around ‘value creation’ we can see a number of schools of thought emerging. Porter and Kramer in their work on Shared Value3 talk of the value achieved by businesses working with not-forprofits “which involves creating economic value in a way that also creates value for society by addressing its needs and challenges”. This is an extension of normal approaches to Corporate Social Responsibility that are traditionally more focused on achieving just social good.
WHAT TYPE OF PARTNERING RELATIONSHIP WILL ACHIEVE ADDED VALUE?