Diversity Journal - Summer 2018 - Women Worth Watching

Page 140

Alexandra Michelle Gonzalez

Headquarters Location: Princeton, New Jersey Title: Founder and CEO

Number of Employees: 13

Education: Harvard Executive Program; MBA, marketing, bachelor’s degree, communication, University of Sacred Heart

Your Location: Princeton, New Jersey

Company Name: Savvy Marketers LLC Industry: Marketing Company CEO: Alexandra Michelle Gonzalez

Words you live by: If it’s not a masterpiece, it’s not savvy. Never take no for an answer. Personal Philosophy: Give your absolute best across everything you do. What book are you reading: 48 Laws of Power by Robert Greene What was your first job: Department store, cashier and sales Favorite charity: March of Dimes and March of Babies

Nothing Beats Seeing All Your Hard Work Pay Off


s the CEO and founder of Savvy Marketers, LLC, I wanted to create a global marketing consulting firm that would help transform businesses and brands. After 25 years of being a global marketer and the birth of my premature twins, I felt inspired to do something bigger that would help others be successful. I started the company gradually from my own home before expanding into best-in-class offices, each designed to ignite innovation while building a best-in-class team. I didn’t want to offer traditional business solutions; I wanted to help clients and their teams excel by becoming even better at what they do. Savvy Marketers, LLC is a state-of-the-art facility that includes ten innovation labs inspired by creators in the areas of science and technology who have transformed the world.


Summer 2018

Since establishing SM, I’ve guided CEOs and leaders on strategic planning, marketing expansion, branding, consumer centricity, and innovation. As a result, our clients have revolutionized their businesses towards marketing excellence. I’m blessed to have a strong educational foundation that includes my bachelor’s in communications from the University of Sacred Heart in Puerto Rico and my MBA from Harvard Business School. As a global seasoned marketer, I believe in the importance of continuous education, such as being certified by Stanford in Design Thinking, which helps me remain at the forefront of innovation. With more than 25 years of experience, I’ve had the chance to work for companies, including Johnson and Johnson for over 12 years, in key marketing roles that afforded me a priceless global mindset.

My role has evolved from executive positions at major global organizations to owning my own business. I’m a self-made CEO that took the biggest risk of my life for my one true passion: being a Savvy Marketer. I’ve realized that if you put your mind to it, you can do anything. As a woman in a male-dominated industry, I’ve learned a lot that has helped me flourish. Nothing beats the feeling of giving your all and seeing the hard work pay off. Beyond being an entrepreneur, my most important role is being a mother to my three daughters and a wife to my husband. Outside my professional and personal life, I believe in giving back to the community by partnering with nonprofit organizations, such as March of Dimes, which help premature babies and their families.

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.