You never know where your career will take you. Jennifer Marchetti
On and off the Job, BHGRE’s CMO Helps Brands Stand Out Jennifer Marchetti became chief marketing officer at Better Homes and Gardens Real Estate, a franchisor of residential real estate companies and a subsidiary of Realogy Holdings Corporation, four years into her tenure with the brand, which began in 2010. At BHGRE, Jennifer oversees brand marketing, technology, events, social media, and communications. Under her marketing leadership, BHGRE launched a groundbreaking lifestyle search-based website (bhgre.com), introduced the real estate industry’s most comprehensive social media strategy, and launched a series of innovative marketing and thought leadership campaigns that have gained the brand a strong share of voice and accelerated growth. She also led the creation of the brand’s Be Bettersm industry campaign and Expect Bettersm
consumer campaign, and published leading-edge research on millennials, Gen Z, luxury buyers, and Baby Boomers in real estate. “The real estate industry is teeming with entrepreneurial women,” said Jennifer. “Our CEO, Sherry Chris, is the epitome of what a woman can achieve in business. Our company strives to connect women through events, personal interactions, and social media. Through collaboration, we apply our collective expertise to move the industry forward.” She has also used her branding, strategy, and communications expertise to help the New Jersey Chapter of the National Ovarian Cancer Coalition, as well as the American Hippotherapy Association, develop effective marketing and strategic planning.
After earning a bachelor’s degree in psychology with honors from Duke University, Jennifer began her career in press and investor relations at Trilogy, a business software company. She moved on to oversee marketing for Cendant Corporation’s hospitalityfocused business development group, managing a portfolio of partnerships representing tens of millions of dollars of revenue. In 2005, Jennifer joined Wyndham Worldwide, where she first led strategy for the world’s largest hotel loyalty program, Wyndham Rewards, and oversaw its global rebranding efforts. Later, she provided oversight and guidance to marketing, technology, and branding for Wyndham’s stable of hospitality brands, including Wyndham, Wingate, and TRYP. PDJ
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