2. Antonio Lucio, Chief Marketing & Communications Officer
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HP Innovation: HP Daring to Reinvent Mindsets Introduced: 2017 Program Leaders: Antonio Lucio, Chief Marketing and Communications Officer; Tracy Keogh, Chief HR Officer; Lesley Slaton Brown, Chief Diversity Officer; Karen Kahn, Chief Communications Officer
Tracy Keogh, Chief Human Resources Officer
n 2017, HP launched Reinvent Mindsets, a campaign to create models of behavior to increase the representation of women, people of color and other underrepresented groups in HP’s workforce, and among their partners and suppliers. Led by Antonio Lucio, chief marketing and communications officer; Tracy Keogh, chief HR officer; Lesley Slaton Brown, chief diversity officer; and Karen Kahn, chief communications officer, the campaign wanted to make clear that, just as HP’s business reinvents how its customers live, work, and play, the company is also reinventing how it thinks about and approaches diversity and inclusion. “HP is committed to diversity and inclusion. We value, respect, and support all of our employees. We aspire for every HP employee to bring everything that makes them unique as individuals to
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Lesley Slaton Brown, Chief Diversity Officer
Karen Kahn, Chief Communications Officer
HP is committed to diversity and inclusion. We value, respect, and support all of our employees. We aspire for every HP employee to bring everything that makes them unique as individuals to work each and every day. – Tracy Keogh, Chief Human Resources Officer
work each and every day,” says Chief HR Officer Tracy Keogh. The team driving the Reinvent Mindsets campaign set out to challenge unconscious biases, train HP’s HR professionals and hiring managers to evaluate people independent of stereotypes, inform the creative process with input from diverse constituents, and assemble a cross-company team to create and deliver the following strong and clear message to employees and managers, and especially to potential job applicants:
“HP is hiring, and talent is our only criteria.” Reinvent Mindsets comprises ongoing internal training, new measurement tools, and other efforts. To date, the campaign has delivered on two areas that, until now, haven’t gotten the attention they deserve. A first-of-its-kind campaign, Reinvent Mindsets efforts have been fueled by diversity advocates and leaders from across the company. HP’s Marketing and Corporate Communications joined