HOWTO?
10 Tips to Improve the Business Value of Twitter
Marketing blog Hubspot have shared their tips on how to take advantage of Twitter in your business, read the full article at http://bit.ly/157oIzp.
1. Monitor and thank current sales opportunities who react to your content
If one of your opportunities comments, shares, or replies to a piece of your content on Twitter, you should respond. Thank the person, ask them what they learned, or share their tweet with your own followers.
2. Tweet ‘welcome’ messages to new customers
Kick off your relationship by thanking them for choosing your company through a friendly tweet.
3. Add a Twitter username field to your forms.
4. Connect with users in a particular geographic location. While monitoring, prioritise interactions based on where they’re tweeting from.
5. Monitor customers who tweet ‘help’ or ‘support’ It’s extremely important to have a solid idea on how users are responding and using your product. Create a Twitter List of your customers and use it to monitor their tweets.
6. Monitor your most successful long-tail keywords in social media
The keywords that drive the most traffic to your website could be helpful for your social media strategy. Set up keyword streams in a tool like TweetDeck to monitor.
HOW TO?
7. Check out your leads’ most recent tweets before jumping on a sales call
Adding a personal touch on a sales call can be great way to start a conversation and build trust. Twitter makes that type of information discovery much, much easier.
8. Follow people who’ve viewed your product or pricing pages
Nurture them in social media and offer to answer their questions. This might be tricky to do without a robust tool or the ability to track leads taking these actions in your current CRM.
9. Collect positive customer tweets and use them as testimonials
Monitor instances of people mentioning your company and products in a positive light. ‘Favourite’ the most flattering tweets and use them on a dedicated product testimonial page.
10. Monitor leads mentioning your competitors
If you know which of your leads are interacting with your competitors online, you can use that to modify your strategy and perhaps follow up with a lead sooner than originally planned.
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The Beginner’s Guide to Working from Home
Collect social media contact information so you have accurate Twitter information for your contacts.
Add a ‘Win’ to Your To Do List Every Day Ever look at your long to-do list, sigh and think the tasks ahead are too big to complete?
It’s the 21st Century and working from home is arguably a more productive work method than the traditional office environment. Find out how to do it… http://bit.ly/11Ib74K
How Clutter Effects Your Brain (and What to Do About It)
When you prioritise your tasks, you probably sort them either by urgency or importance. Weblog Sources of Insight recommend you add in some ‘wins’ that will help you feel accomplished at the end of the day. Prioritising one or two tasks on your list and completing them will probably make you feel much better by the time you’re heading for the door. J.D. Meier said: “This procedure will help you crush your list of things to do. To do so, identify three wins for today. Simply think of three things that if you achieved them you would consider them victories.
ProTips
“This is a powerful step because it helps you focus on a shorter, more manageable task list. It’s a simple way to begin with the end in mind.
“Even if it isn’t your most important or urgent task, you’ll feel more energised and ready to do more work the following day, as you feel you’ve completed something worthwhile.”
If you ever feel you’ve got too much going on and your brain is even more untidy than the desk in front of you, it might be worth finding out what you can do about it… http://bit.ly/10QFgfo
Business Matters
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