business matters
june/july june/july2020 2019 business edge
Brighton Business Expo Mike Monk
MD Monk Marketing
contact me or visit the Brighton Expo website. “To help exhibitors choose the best spot for their stand, we have also published this year’s floor plan.”
The Brighton Business Expo is now in its fifth year taking place at Brighton Racecourse on Thursday October 22nd 2020. Organiser Mike Monk says businesses who took part in last year’s hugely successful event wanted to book again at the earliest opportunity – hence the online stand booking form going live. A positive response to the Start Up Village, introduced last year, means the feature will be retained. Adding a new twist to the networking event will be free one-to-one business clinics, run by experts in their field. Slots will be available to book in advance during the runup to the expo. “We have produced a new information pack for 2020, which outlines a raft of new features for the 2020 Brighton Expo,” said Mike. “Anyone who would like a copy should
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Mike anticipates this year’s expo will have more than 100 stands and attract up to 800 visitors.
Multiple sector appeal He says, previously, those attending the one-day event have come from the travel, banking, finance, construction, advertising, and marketing sectors. Accountants, solicitors and those in the hospitality industries have also prominently featured. “From past pre-registrations, we have been able to calculate that 10 per cent of visitors represent businesses with a turnover of £1m plus or employ more than 50 people,” said Mike. “This is important information, particularly for growing brands that want to extend their reach to bigger companies. “Stands have already been booked and I would advise anyone thinking of exhibiting to view the floor plan now to avoid disappointment.”
Free with stand bookings While stand upgrades are available for this year’s expo, all stand bookings will automatically attract an expo stand package that includes a professional shell scheme
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stand, basic stand furniture, including a 2ft x 2ft display table, personalised company name boards, and free exhibitor name badges . Unlimited tea, coffee and biscuits will also be provided, along with support and preevent updates. All exhibitors receive a free listing in the printed show guide and a basic listing on the expo’s website. A free media pack and resources are supplied to help exhibitors promote their stand. Mike says: “Exhibitors benefit from their association with the business expo as well as PR opportunities. “It really is a great way of putting yourself out there and making the connections you need to generate leads and grow your business.” As usual, the day will start with a networking breakfast. The expo will once again boast keynote speakers, seminars and much more. The main show will run from 10am to 3pm. A picture gallery featuring scenes from this year’s event is available to view on the Brighton Expo website. Picture Book Films created a widely seen video of the day’s events and featured testimonials from those who took part. Take a look at the video https://vimeo.com/365763340
tel: 01444 259 259
