BUSINESSNEWS
SUSTAINABILITY & PR – IT’S TIME TO SHOUT ABOUT YOUR BUSINESS Sustainability is currently a big topic globally - for large corporate companies, SMEs and sole traders.
STRATEGIC GROWTH & INVESTMENT FOR TRUELINE PRODUCTS It’s an exciting time for Trueline Products who are currently celebrating the launch of their new branding, which encapsulates our vision for the future. Delivering the highest quality render beads, architectural fabrication solutions and accessories to the construction industry across the whole of the UK, with high quality craftsmanship, seamless communications and product delivery at the core of everything they do. With their head office based in Kidderminster, it goes without saying Trueline Products are extremely proud of their history and growth, but 27 years of industry experience is just the beginning. With an ambitious strategic growth plan through substantial investment and business development. They continue to expand and invest in new machinery and systems to streamline the business, with significant investment of £600k into new, state-of-the-art machinery over the last 12 months, even through the pandemic they have been rapidly expanding, and so is their team. As part of their plan for the future and building relationships within the local business community, the Chamber of Commerce are delighted to welcome Trueline Products as its newest Strategic Member. This opportunity allows businesses the chance to work with the Chamber more closely to achieve its vision to build local economic strength. www.truelineproducts.co.uk
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One local business at the heart of the sustainability topic is Worcester Bosch. They are fully aware of the sustainability challenges they face and are managing them accordingly. Carl Arntzen, CEO, Worcester Bosch, says: “At Worcester Bosch we strive to protect our planet for future generations, in the products we manufacture, the way we package and distribute them, and through the processes we use at our manufacturing plants.” But how does your SME jump aboard and survive in the current climate for change? Ben Kelsey, COO at Malvern based SME Indra Renewable Technologies, agrees: “Sustainability is central to what we do and increasingly business will align in that way.” Ben believes that there are societal shifts to support the use of sustainable ways of working and evidence to suggest that it's becoming a driving force. Ben continues: “It is viable to run a business where sustainability is at the core - even when increased costs are apparent - it pays us back and clients are not just looking at the costs and end product, they also want to align with a sustainable way of working.” You Do Better PR insist that now is the time to launch your innovative new business or plan to update your company's current plan. Apart from the feel-good factor - and actually making a positive impact on the environment - it is also a great opportunity to raise your brand profile with a little PR. So, if you're a business who takes sustainability seriously, get your story out there! Businesses and individuals want to know how you are affecting sustainability in a positive way! www.youdobetter.co.uk
OLPRO PLANT 3,292 TREES IN JUST 8 MONTHS OF TREE-PLANTING INITIATIVE Camping brand, OLPRO, has planted 3,292 trees in just 8 months after launching an initiative to plant one tree for each OLPRO tent or awning sold. OLPRO has contributed to reforestation projects across the world by planting a total of 2,004 trees in Madagascar, 1,284 trees in Mozambique and 4 trees in Nicaragua. After just 8 months, OLPRO looks set to achieve its ambition to plant thousands of trees within the first year of the initiative. OLPRO launched the tree-planting initiative in celebration of the company’s 10 year anniversary as a business. The company has run the initiative in partnership with tree planting and carbon offsetting specialists, Ecologi. Daniel Walton, Founder of OLPRO, said: “We’re proud to have planted such a significant number of trees in a relatively short amount of time. We take great pride as a company in doing our bit to give back to the great outdoors that we all love so much. “We also know that this is something our customers value and we’d like to think that’s one of the reasons why they’re so happy to buy their products from OLPRO. Our ultimate aim is to become a carbon-neutral company and we will continue to plant a tree for each OLPRO tent and awning sold.” www.olproshop.com
November/December 2021