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CREATIVITY IS THE LIFEBLOOD OF MANY SUCCESSFUL COMPANIES Applying some creativity can help a company to stand out in the marketplace. But It doesn’t have to be an expensive exercise that soaks up your entire marketing budget. Worcester based marketing agency NinetyFive Creative is helping local companies to achieve just this, as Managing Director Matt Lloyd explains: ”We’ve produced some fantastic examples for local companies that have been very cost effective. We encourage clients to think about what they could do if there were no financial limitations, and then see how we can apply these principles within their budget.”
AN OUTSIDER LOOKING IN When you’re too close to your business you’ll benefit from some creative support. Matt says: “Clients ask us for a leaflet because that’s what they’ve always done. We’ll suggest alternative routes such as an email campaign or even an app. Clients love it because it sparks their creativity too.”
OUT WITH THE OLD, IN WITH THE NEW Creativity can also stretch to a groundbreaking proposition. Remember the Domino’s Pizza ‘30 minutes or less delivery guarantee’ which helped the company to gain fans and build market share?
ONE STEP AT A TIME Creativity plays a part at every level from the design of your logo, brand and marketing collateral, to your advertising placements and the messages that you use. Focus on one area at a time if it feels daunting.
SET TIME ASIDE When you’re fighting deadlines, creativity is probably the last thing on your agenda. To maintain momentum try building time into your calendar to facilitate ‘Creative Sessions’ with your team. You’ll be amazed by what can be achieved in just one hour! Find out more about NinetyFive Creative at www.ninetyfivecreative.com
Business Direction published by Herefordshire and Worcestershire Chamber of Commerce
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