So what can you do if you’re an Edinburgh business dealing with visitors in tourism, retail or hospitality? Read and digest the City of Edinburgh’s and Scottish Government’s commitments. Identify opportunities for your business and embrace them.
Review your current climate action plan and ensure it’s fit for purpose. Seek help from an organisation like Green Business4, which also works with nontourism enterprises.
Talk to your suppliers and partners about their commitments. However small you currently feel, you’ll become empowered through engagement and co-operation. Demand change.
Encourage active travel by offering discounts to those arriving on foot or by bike. Choose suppliers that share your commitment to a just transition to a decarbonised future.
Communicate your story to your customers, who increasingly are seeking suppliers that share their values. There is a changing demographic, which is growing stronger every year.
The past few years have radically changed
References
travel and tourism in Scotland, both inbound
1.
and outbound. Brexit has created market barriers, and the COVID-19 pandemic has led to
https://unfccc.int/process-and-meetings/the-parisagreement/the-paris-agreement
2.
https://www.gov.scot/policies/climate-change/
3.
https://www.gov.scot/policies/climate-change/
it with greater motivation and purpose. This
4.
https://www.green-tourism.com/pages/home
means that by communicating your personal
5.
https://www.careytourism.com/
more hesitancy, but also ensured that – when people choose to travel – they will generally do
commitment to NetZero, sustainability and local supply chains, you will succeed.
February/March 2022 BC
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