Disruption Auto Report 2017 2

Page 51

Uber Uber was founded in 2009 has had unprecedented

Ford Fusions. The models were kitted out with

success across the world, becoming synonymous

20 cameras, seven lasers, LiDAR, radar and GPS.

with taxi services. At first, Uber concentrated

In October 2016, Uber began testing autonomous

on ride sharing and car hailing, connecting

cars in San Francisco. Last month, the company

customers in need of a ride with Uber drivers via

sent 16 licensed, autonomous Volvo SUVs on

a smartphone app. By the summer of 2016, Uber’s

excursions around the city. Uber may stand out as

services were available in 545 cities worldwide.

a huge success story, but it hasn’t all been plain

In the last few years, Uber has pursued an

sailing for the transportation giant. The California

aggressive business strategy. The company now

Department of Motor Vehicles later retracted the

offers services ranging from on-demand meal

licenses for the SUVs after they demonstrated

provision (Uber Eats) to parcel delivery (Uber

bad driving practises like running red lights and

Offers). Naturally, the business has taken a keen

ignoring cycle lanes. Uber is now at loggerheads

interest in autonomous cars. In 2015, Uber and

with the organisation and has refused to comply.

Carnegie Mellon University teamed up to create the Uber Advanced Technologies Centre. Based in Pittsburgh the aim of the facility was to develop a fleet of self-driving cars. By September, Uber had released their own fleet of 14 self-driving

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