Likability / Appeal
Use (% top 2) for Reporting
(see appendix for sample table)
Which statement best describes how much you think you would like or dislike this (insert category (ie) an attraction / activity/ destination)? Select one answer Normal 1
Like extremely
2
Like very well
3
Like quite well
4
Like somewhat
5
Like slightly
6
Do not like at all
Relevance
Use (% top 2) for Reporting
(see appendix for sample table)
How relevant do you feel that this (insert category (ie) an attraction / activity/ destination) is to your needs? Select one answer Normal 1
Not at all relevant
2
Slightly relevant
3
Somewhat relevant
4
Very relevant
5
Extremely relevant
Excitement
Use (% top 2) for Reporting
(see appendix for sample table)
How exciting do you find this (insert category(ie) an attraction / activity/ destination)? Select one answer Normal 1
Very exciting
2
Quite exciting
3
Not very exciting
4
Not at all exciting
Understanding / Clarity
Use (% top 3) for Reporting
(see appendix for sample table)
To what extent do you believe you know what to expect from this (insert category (ie) an attraction / activity/ destination)? The closer the number you choose to the statement, the more you agree with the opinion of the statement. Normal I don't know what to expect from this 1 2 3 4 5 6 7 8 9 I know exactly what to expect from this experience at all experience
Concept Testing - Sample Questionnaire