Health
a supportive, safe, professional gym environment. This is what I mean when I talk about setting people free.
have total and complete ownership of their fitness. They have grown wings.
At Empire I have seen so many people go through an evolution. Many begin by taking part in structured fitness classes. And how lucky Empire is to have the very best talent at its disposal with its instructors. People may begin with their favourite classes and feel comfort in the company of their friends and a familiar, trusted professional instructor who knows and inspires them.
It’s important to say also that this evolution isn’t linear. It doesn’t mean that training in the gym is better than a class, and it doesn’t mean a class is better than training in the gym. It doesn’t mean that personal training is the pinnacle for everyone. It means, as your knowledge grows, and you learn about your physique and your personality, you can choose to pick from your options to build a jigsaw that reflects the way you like to ‘get fit’ and progress. That’s what sets Empire apart.
Next, people begin to look at the varied class timetable and decide to try something different. Something new. People may go from a Bodypump class to try their first ever indoor cycling class, or they may decide to experience the feel of higher intensity training in a Metafit class or high intensity circuit training on the gym floor. Then there is the moment when people who had been subject to the stereotypes about what gyms are like realise that the gym itself is an exciting opportunity. A playground. A place where everything they have seen, done and learned can be played out in their own time, at their own pace, in their own way, by their own design. I love this moment, when people realise that they are capable, knowledgeable, expert in their own right and that, at Empire they have the fertile soil of support in the form of the right people, the availability of choice, and the professionalism of the environment that means that they
f e brua ry 2020
We have the classes. We have the gym. We have the talent and the experience. We have the knowledge. And we have the facilities that make it all possible. Over 1,200 bookable class spaces every month. A gym that is open and professionally staffed for eighty-four hours a week. And I’ll leave you with this wonderful email I received this week from Empire member, Phil Cross, who is sixty-eight years old. As a perfect example of someone using the Empire environment to their advantage, Phil is in the gym every weekday! Phil wrote… “I have a condition called primary lymphoedema. The lymph fluid in my left arm does not circulate properly and causes my arm to be permanently swollen, and there is no cure. I was diagnosed in the late ’70s. In the early ’90s I was referred to a specialist at the Royal Marsden
D I S C O V E R I N G
T H E
Deepings
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