A ME RIC A N F ORK HIGH S CHOOL
The American | American Fork, UT Adviser: Braden Boss
BRADEN BOSS ADVISER “It was my first year advising
at this school. We studied older yearbooks from our school — and decided to hit reset. We wanted to bring back the legacy of the yearbook. That meant not having a verbal theme, but highlighting the book name instead. We used our school color and a classic font to honor our heritage. This book was a change from the past. The staffers were selected because they were talented designers or writers or photographers, and they worked together in teams in those task-specific roles. That meant we could tell the stories that captured the year.
Inspiration
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The staff was totally proud when we got the book and they saw the reaction of the school.” THE VISUAL IDENTITY of this book is undeniable, as is its appeal. From the cover in, the staff’s goal of creating a book that would remain a favorite affected every aspect of the publication. Equally nuanced and bold, their decisions combine to create a volume packed with delights for every owner. Those who favor powerful images were considered alongside their peers who wanted more verbal coverage and others who yearned for strong design. Talk about a crowd-pleaser! //YBKhq
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