CHALKING A MESSAGE at the school’s main entrance reminds Columbus North students to buy a book. PHOTO BY KAELIN HANRATTIE
A NOTH ER TA K E
Traditions and twists are both factors in selling more yearbooks
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s an alum of the yearbook program at Columbus North High School in Indiana, adviser Roth Lovins, CJE, smiles when he and his Log yearbook staff uncover successful ways to sell more copies. They work hard, he says, to create a great record of the year and they want as many students as possible to have a copy of the book so those memories will be accessible forever. “We’re always trying new things to sell more books,” he said. “More reminders in and around school. More messages sent home. Messages on more channels. They are all a part of our plan.” Now i n it s s e c ond ye a r, L ov i n s introduced a four-book package which allows parents to purchase a set of yearbooks for incoming freshmen.
“ T here’s some add it iona l record keeping,” he admitted. “But it’s worth it because they’ll never be disappointed when we sell out, they don’t have to worry about forgetting to buy and they save some money. And we have the guarantee that those students are buying all four books.” As word spreads among families, he hopes the package becomes a tradition that lasts. “It just makes so much sense,” he said. O t her t i me s, t he st a f f lo ok s for something unexpected. Whether it’s chalking huge sales messages on the walkways at the main entrance or papering the commons with order forms just before a price increase, they want to remind people that there is limited time to purchase a yearbook. “It’s finding more ways to get the word out,” concluded Lovins. “And making the book as easy to buy as possible.”
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make yearbook matter
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