Bang for the Buck With Mobile Coupons - Dial A Coupon ______________________________________________ By Martin Basil - http://www.dialacoupon.com/
Mobile has emerged on the scene faster than any other new medium over the past 90 years and mobile coupons are the category t o watch, according Borrell Associate's "2010 Local Mobile Advertising & Promotions Forecast," (Mobile Commerce Daily newsletter , April 2010).
A recent survey of over 2,250 U.S. adult Internet users, conducted by Harris Interactive, found that nearly half (46%) who own a mobile phone are somewhat likely to try out mobile coupons. Mobile coupon redemption rates averages are 10 times hig her than traditional coupon and with mobile phone penetration in the U.S. well over 90%, it is the single most direct marketing channel there is. Mobile coupons are just going to get more and more popular.
Mobile coupon are, permission based promotions where merchants send electronic coupons to a subscribers' mobile phones. Unlike other forms of electronic couponing (email / web) mobile coupons are read instantly with a 95% read rate. Mobile coupons may be delivered in a verity of digital forms, such as QR or data matrix barcodes, Universal Product Code (UPC), or via unique coupon code. The coupons can then be redeemed through special barcode scanners that read them or by inputting the unique number to a relevant website or a point-of-sale (POS) machine that prints out a paper coupon. Typically with small businesses the customer is required to simply showing the coupon at a retail outlet or restaurant to redeem the coupon.
Benefits of Mobile Coupons vs Traditional Coupon
Mobile coupons (m-coupons) are much more efficient in both delivery and cost than paper coupons. Using newspapers and coupon books sent through the U.S. mail do not offer any direct link between your business and the person who uses the coupon. A legitimate mobile coupon campaign is permission based, another words, there is a direct connection between your business offering the mobile coupon and the person choosing to use it. Thus, advertising and promotions using mobile coupons have a higher valu e and offer a direct link to the person using the coupons. For this reason mobile coupon promotions make for a great loyalty program.
In comparison, paper coupons cost anywhere between $0.25 and $0.40 per mailed coupon, with average redemption rates of around 1-3 percent, according to Frost & Sullivan, a market research firm. According to Frost & Sullivan, effective m-coupon solutions can benefit from high redemption rates. Email coupons have a redemption rate of 8 percent but lack the instant open rate of M-Coupons. For example, in August we launched a multi-channel campaign with Amigos Tex-Mex Restaurant which resulted in 24% redemption rate or 109 guests redeem the m-coupon, plus through a 'refer a friend campaign" we added an additional 70 new subscribers during the 30 day campaign. A&P supermarket chained launched a m-coupon campaign with double digit redemptions rates and recently iHOP's m-coupon redemption hit 12% according to Mobile Commence Daily.
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