WORD

Recently, an industry colleague made a very informative post on Facebook. The post was directed at teams preparing for King of the Hammers. In the post, she reminded teams to take time to gather photos at the event and market their team. She says teams need to tell their story.

We don’t know who you are, what you are doing and why you are doing it. There are over a hundred media outlets that cover big events such as King of the Hammers. Reach out to the media people at events.

A good way to start would be those that are responsible for giving us the credentials. They know exactly who we are and what we do.

Not too long ago I was sitting in a board meeting with a bunch of drivers complaining their stories never get told and they never get any tv coverage. Not one of them has ever reached out to the media outlets and television producers and racing events to tell their stories. We don’t have the time to follow every person involved in racing on social media, however many good stories do come from shared social media posts. Reach out to us. If you have a good story idea, we would love to hear it. Your sponsors will thank you. Drop us an email at dirtsports@dirtsportsworld.com

Shaun Ochsner Editor-In-Chief Dirt Sports World