Enhance Your Lead Generation Efforts for Better Results The growing influence of social media has brought a huge change in the role of sales and marketing. Every business-to-business (B2B) marketing plan needs to focus on lead generation and the effective coordination between the sales and marketing teams. It is not easy to get new leads to fill the pipeline. Strategies that were once successful may no longer generate the same positive outcomes, signifying a need to change your approach. With the many strategies used to generate qualified leads, it is important to remember that there is no “one-size-fits-all” model for success. While all leads have value, they are required to go through multiple interactions before they can be converted into a potential sale. The marketing team must engage them in a digital conversation and alert the sales team when the lead shows more interest. This allows the sales team to quickly respond to a lead that has been on a nurturing track and suddenly displays a renewed or new interest in your company. Companies can use marketing automation to garner better results. Rather than simply installing the software and expecting immediate results, organizations must train people and create processes that increase the effectiveness of the system. In B2B marketing, generating leads through social media marketing requires patience. Take some time to consider your target audience and build a strategy to reach them on major social media channels. Discovering your customers’ preferences and interests will help you more clearly determine what is relevant to them, which starts you on a path to earning, nurturing and retaining lifetime customer relationships. Being consistently present and engaging will help to foster trust with prospects or current customers. If your current lead generating strategies aren’t yielding the results you want, take a different approach. Take time to understand what is a “hot” topic or trend in your prospects’ industry that you could incorporate into your strategy. Efficient lead generation services can help you identify hot leads in the midst of high volumes of information. They can provide appointment setting services, monitor the activities of your customers and capture all relevant information such as the online events that they show interest in or the websites that they frequently visit. By partnering with an efficient service provider, you can enhance sales and get more control over the process. Engage the best partner and accelerate marketing-through-sales cycles and achieve measurable and robust ROI. Read also about: Contact Discovery, Audience Acquisition
Published on Jun 20, 2012
The growing influence of social media has brought a huge change in the role of sales and marketing.