MARKETING SOLUTIONS Contact Us: www.directedonline.com 917.589.8900 or info@directedonline.com
ONE STOP RESOURCE FOR YOUR EVENTS, PRINTING & SWAG
MARKETING SOLUTIONS
ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web
We provide a seamless suite of services for your company.
“Everything to market your brand”.
ABOUT US PAGES 4-5 CASE STUDIES & PROJECTS PAGES 9-17 SPECIALTY MANUFACTURING PAGES 18-21 WAREHOUSING PAGE 22 PROMOTIONAL PAGES 23 -31 MARKETING SHOWCASE PAGES 32-43 SIGNAGE PAGES 44-45 CLIENTS PAGES 46-47 SUSTAINABILITY PAGES 48-49 TECH & GLOBAL SOLUTIONS 50-53
ABOUT US Directed provides solutions which integrate seamlessly into your business. Our beginning started in 1980 working in an after-school program for a commercial printer in Brooklyn NY. The days were spent sweeping floors, then; working in the bindery, darkroom, stripping, platemaking, pressman, eventually becoming a Print Production Manager in Manhattan, all by the amazing age of 20! Over the years the level of intelligence/expertise has increased exponentially always being shared with our clients’ and employees. One of the ingredients leading to success, was instilled from my father’s teachings. Stay focused on the task at hand, perform that duty better than anyone and in time your dreams will come true. Dad lived to a ripe old age of 93, being born in 11201 then serving in World War II, afterwards worked for the Penn Central Railroad for 60 years. Directed’s determination stems from believing “if you build it, they will come” they in this case “being our clients”.
IDEAS We share ideas and best practices with our customers every day. Some days we are discussing stone, seed and earth friendly wide format papers which are all compostable or plannable. Sometimes times we go dimensional or Zünd or ClingZ to many surfaces or even pop out of box, every day is different and unique, the best part is we are always willing to learn & help.
INSIGHT We start every project by gaining a thorough understanding of your business objectives. We work with your team to create communication strategies to achieve those goals. With 60 years of experience executing countless marketing campaigns which we have unparalleled insight when providing detailed oriented programs always keeping your brand at the forefront of tomorrow.
INNOVATION As experts providing solutions with all print formats; Directed will make an impression with eye-catching graphics that make your brand message stand out! From a Digital Brochure, Annual Report to window-event graphics direct digital dimensional mail or promotional materials all delivered in an expeditious manner keeping your communications innovative…
COMPANY BACKGROUND OFFICE ADDRESS
Directed Online provides Facility & Marketing Solutions for fortune 1000 Companies. We have been an established resource for 60+ years and pride ourselves on being resourceful, adaptive and able to facilitate projects for Marketing, Facilities, Real Estate, Procurement, Office Services & Events.
2 Old Mill Road Caldwell NJ 07006 1140 Broadway New York NY 10003
ORGANIZATIONAL STRUCTURE: Parent Company: Directed Online CEO: Edward J Sanders ed@directedonline.com SVP BD: Edward M Sanders ems@directedonline.com EVP: Wendy Kaplan Schwartz wendy@directedonline.com Operations: Matthew Connelly matt@directedonline.com VP Accounting: Christine Mazawey Christine@directedonline.com VP Promotional: Jill Kaye jill@directedonline.com Director Procurement: Zolt Sapy zs@directedonline.com Logistics Director: Mario Pasquarellio mario@directedonline.com Sales: Robert McCarthy Robert@directedonline.com Sales: Mark Fleissig mark@directedonline.com
These projects are for Commercial Print, Wall Coverings, Architectural Signage, Digital Print, Wide Format, Direct Mail, PPE, Promo-Swag, Furniture, Protective Partitions, Warehousing, Logistics & Fulfillment all facilitated by a single source. We combine innovative-technologies through our online e-stores which allows for integrations to Coupa, People Soft, SAP making projects efficient, streamlined and cost effective.
CEO & Founder Edward Sanders is the CEO and Founder of Directed Online which provides innovative solutions for todays Marketing, Procurement & Facilities Professionals for over 60 years. My History began in Brooklyn New York at 13 Years of age working in an after-school program for a local print company by Brooklyn College. Over the next 5 years my skills we honed working in the Darkroom, Bindery, On Press and then as a Production Manager in NYC. My Dad's teachings were inspirational, he was born in 1901 and his fundamentals were simple, perform your duty better than anyone else and success will come. Over the past 43 years I worked as a Production Manager, Account Executive, Director of Business Development then transcended to being an Entrepreneur; founding DirectEd. The fundamentals are to provide knowledge, solutions & insight always delivered with a smile. Over the next 20+ years we will continue to evolve and adjust our offerings to be relevant for our clients.
CEO
Project Manager
President
Creative Director
Production Manager
Machine Operators
Finishing
Packaging
VP Sales
Shipping
Sales Manager
OBD
Account Executives
Business Devo
PROJECT MANAGEMENT Our team begins every project with a clean slate for the discovery and visioning phase allowing the distinctive nature of each client and their needs to drive our understanding of the project and ultimately its design strategy. We base the strength of our solutions on teamwork, constant client engagement and being able to balance creativity and outside the box thinking, with detailed oriented capabilities and effective delivery methods.
EXPERIENCE DESIGN STRATEGY
FACILITY SOLUTIONS
Project Type: Marketing, Architectural Signage, Wall Coverings & Distraction Banding
THE CHALLENGE: DMG is an Investment Bank, headquartered in China where they are known for being a super meticulous brand with amazing properties. Their wish was to transform their new headquarters in an amazing work of art in an unrealistic amount of time.
THE SOLUTION: Directed teamed up with the client’s design group that implements all of their print & architectural signage. This property needed to be a showcase in sync with their global portfolio. They blended many different high-end wallcoverings with gold leaf glass murals to achieve a look that was very defining while matching to their annual reports just printed.
THE CONCLUSION: DMG achieved their goal of having all print, collaterals, annual reports, investment portfolio pieces and their space all with identical designs. The CEO, COO and top executives were exasperated that they insisted Directed become their sole provider for wall coverings at all their new construction sites. The Auden Project featured is one of those properties which house students around the country.
Location: New York City 120 Wall Street
FACILITY SOLUTIONS
Project Type: Architectural Signage & Wall Coverings
THE CHALLENGE:
After completing a project for the parent company DMG, (Showcased in Case Studies) Auden had a request for architectural signage, wall coverings and for printed marketing materials. All of the brand elements needed to match as the elegance of the brand requires. THE SOLUTION:
Directed having proved that creating branded materials which match across multiple medias was possible won a new project. This was to manage a full new construction project simultaneously with subs and meet a target date. THE CONCLUSION:
Auden was able to meet their target date for completion in July of 2021 prior to the grand opening of the new residences for students. The Units completely sold out as they were beautifully appointed with an affordable rent, beautifully decorated. Directed was awarded 2 additional projects for 2022 in 2 other US Cities for Auden.
Locations: Utica, Ithaca, Buffalo, Atlanta & Austin
FACILITY SOLUTIONS
Project Type: Architectural Signage & Wall Coverings
Locations: Utica, Ithaca, Buffalo, Atlanta & Austin
FACILITY SOLUTIONS
Project Type: Architectural Signage, Wall Coverings, Vinyl Graphics, Painting THE CHALLENGE:
Antares Capital came to Directed with a project to rebrand all of their office spaces in New York City, Atlanta, Chicago, Los Angeles and Toronto within the span of only three weeks. THE SOLUTION:
Directed having 60 years of experience with a very extensive network nationwide, were able to simultaneously manufacture and install all locations at the same time within the three-week period requested by the client. THE CONCLUSION:
Directed’s partnership with Interior Architects pulled of and amazing combination of wallcoverings, complicated vinyl graphics, dimensional lettering, framed artworks and much more in record time! Antares Capital was extremely pleased with the outcome and has already been in communication with Directed about an expansion on the existing branding.
Locations: New York City, Atlanta, Chicago, Los Angeles, Toronto FACILITY SOLUTIONS
Project Type: Painting & Stand Off Signage
Location: 1 New York Plaza New York City
FACILITY SOLUTIONS
Project Type: Wall Coverings, Design & Installation THE CHALLENGE: To help MUFG complete a rush project for their new space in North Carolina in 7 working days.
THE SOLUTION: Directed utilizing its team of production designers, inhouse wide format print/graphics manufacturing capabilities, combined with our A+ Nationwide installation team was given this challenge.
THE CONCLUSION: MUFG achieved their requirements to have a new look, maintain their budget, while making the space innovative, cutting edge while opening on time.
THE RECCOMENDATION We just wanted to let you know first thing in the morning that Jared did such a phenomenal job! Seriously, I didn’t know how he was going to get all of the graphics matched up correctly with the phrases and letters and align and level them with really no wiggle room—he had to do quite a bit of resizing cutting centering measurement adjustments etc. It really was quite an undertaking! Our structures that he adhered them to are quite an unusual shape not to mention the fact that they are different measurements on opposing ends. Again, we’ve only been at this location about 3 ½ months and Jared is special, “really special” and I have to say he’s the first vendor that I’ve seen with so much attention to detail, patience, and an unbelievably high standard for excellence about his work!
Location: Charlotte North Carolina
FACILITY SOLUTIONS
Project Type: Wall Coverings, Design & Installation
Location: Charlotte North Carolina
FACILITY SOLUTIONS
Project Type: Magnetic Wall Coverings, Proof, Print & Installation
THE CHALLENGE: A last-minute change of all the wall branding as the CEO from Japan was planning to visit NYC in 5 days. THE SOLUTION: Directed utilizing its production facility received 36 files, generated proofs withing 8 hours of obtaining the files, got approval, printed on Wednesday PM- Friday and installed 3 floors that Friday evening. , THE CONCLUSION: Shiseido achieved their requirements to have new branding in time for the CEO visit on Monday in October 2023 THE RECCOMENDATION We just wanted to let you know the team which proofed, printed and installed were amazing! The Directed Team was challenged to produce the project & install in less than 72 Hours, which our team did not think was possible
Location: 340 Madison Avenue New York City
FACILITY SOLUTIONS
Project Type: Magnetic Wall Coverings, Proof, Print & Installation
Location: 340 Madison Avenue New York City
FACILITY SOLUTIONS
CUSTOM MANUFACTURING MILLWORK & FINISHING
FACILITY SOLUTIONS
FACILITY SOLUTIONS
FACILITY SOLUTIONS
WAREHOUSING & DISTRIBUTION B2B & B2C Technology Solutions • Integrated and configurable technology platform • eStore solutions collateral and literature fulfillment • Print on Demand with full personalization suite • CRM and Loyalty applications • Mobile-friendly access to all applications • Integrated multi-channel communications Order Management • eStore that easily configures to support ordering needs • Dashboards and business intelligence tools • Call Center support • Sales rep and broker web-ordering and fulfillment Events and Trade Shows • eStore module that configures to support ordering • Tradeshow inventory management module • Signage and meeting materials print and fulfillment Custom Kitting & Product Fulfillment • Sales rep and broker web-ordering, fulfillment • Literature distribution & eCommerce fulfillment • Consumer Relations fulfillment • Product sampling including food, nutrition and pharma • Point-of-sale promotional materials distribution • Customer loyalty programs • Training/education materials fulfillment and distribution • Facility with automated & hand production options • Real-time inventory, warehousing & order management • Lot and expiration tracking • Recall and quarantine capabilities
FACILITY SOLUTIONS
COMPANY OVERVIEW MARKETING SOLUTIONS OVERVIEW
About Us Great effective marketing isn’t just about being pretty, it’s about being smart. Directed Online had its beginnings start in Brooklyn NY some 40 years ago. Our industry knowledge allows your projects to be cutting edge, innovative and on budget. We keep our concentration on providing innovative solutions keeping your business ahead of the competition.
Architectural Architectural signage includes custom signs or a signage system to help to provide brand identification and wayfinding within a specific building, facility or campus. Produced with a high attention to detail, architectural signage is part of the built environment that brings a building to life. Directed prides itself on creating brand elements which look amazing.
Corporate Stores Our effortless to use, custom branded e-storefront appears as an extension of your companies own ordering system. Your customers & internal clients select from a hierarchy of fullycustomizable marketing collateral, stationery, forms and inventory. Your corporate branding standards are all programmed into the system ensuring that all communications are in approved formats.
Services Directed Online Suite of Global cross channel solutions professional services are designed to provide your company solutions. Bundled together or utilized independently, we offer direct mail, email, personal URL’s, SMS texting; digital, offset, web and wide-format printing, and distribution. Warehousing, picks-packskitting are all provided in our state-of-the-art facilities.
Sustainable Directed Online is committed to providing Rutgers University simplistic, responsible, environmentally friendly solutions that work. Smart designs start by using .FSC certified papers, corn oil derived inks and the environmentally friendly processes. which will promote your company. We bring these initiatives to your audience making them aware of your efforts to make a difference.
MARKETING SOLUTIONS OVERVIEW
Events & Trade Shows
Technology
Stationery
Marketing
Promotional
As a leading global event marketing company, we take an integrated approach to strategic experience planning, developing unique personal experiences that produce measurable results. And we marry that up to logistics, production and execution capability in both emerging and established markets worldwide
Digital Store Front is the awardwinning flexible e Commerce solution that offers the industryleading print buyer experience designed to grow your business. Through the Smart Store functionality, it offers the best-in-class tool set for configuring and managing your corporate store . Digital Store Front is customizable to fit the needs of any business and can be used to enhance the user’s experience.
Like a finely tailored suit, your stationery should evoke a memorable impression without having to say a word. With decades of experience in engraving, embossing, foil stamping, die cutting, printing and thermography. Directed provides solutions for companies, graphics and marketing professionals to create corporate identity components that distinguish businesses from that of their competitors.
A true brand experience is so much more than an interaction. It's that moment in time when a customer not only sees the brand promise but is able to live it in ways that drive deep affinity and loyalty. At Directed were experts at getting to the heart of what matters most to your audiences and then developing holistic experiences that attract, engage, and promote brand experiences
We take a holistic approach to create the ultimate event experience for every brand and promotion. Everything gets the Directed touch from the planning, to the execution, to the main event. Working globally - thinking locally, that's our motto wherever we are.. We guarantee to provide quality controlled, cost-effective, and innovative promotional solutions for any event large or small
Event Management Press Events Trade Show Marketing
PROMO SWAG & EVENTS Directed is a promotional product distributor and proud member of the Advertising Specialty Institute. Promotional products, also known as ad specialties, make up a nearly $22 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like TV, magazines and the Internet. Directed is able to supply your company with every possible promotional product from over 4500 suppliers. With so many ad specialties available there is a huge opportunity for professionals like you to boost ROI and leave a lasting impression with your customers.
VIDEO BOOKS WITH CONNECTIVITY
Press to Connect™ Cellular Video Books look just like regular Video Books and just as thin!
A brand Everyone Knows A great way to say thank you for loyalty A great way to promote something new Just click the green button and your call will be connected
VIDEO BOOKS MARKETING BOOKS
VIDEO BOOKS CUSTOM SHAPES
A cut above the rest: You have the option of custom die cutting the paper framing the video screen. You can also custom die cut the outside of the video book.
Light Sensor (video box only) When the video box lid is opened the surrounding light would activate the video automatically.
The inner pocket can hold a charging cord or earbuds!
GIFTS EVENTS PROMO SWAG
Ice Climbing Gear, Swiss Army Knives, Compasses, Outdoor Tents, Umbrellas Rain Jackets, Windbreakers, T-Shirts Gloves & Scarfs Insulated Socks Thermal Hats - Canteens & Survival Kits Flashlights, Golf Balls & Tee’s, Sunglasses Polo Shirts, Dry-fit Shorts, Sunscreen Hats, Thumb Drives, Paper Weights, Beverage Containers, Cups, Custom Pens, Note pads, Headphones, Ear Buds, Tangle Hubs, Board Games, Playing Cards & more......
CUSTOM PROMOTIONAL ITEMS
OFFICE SIGNAGE
EVENT & DESKING SIGNAGE
CLIENTS
PARTNERS
Reducing Carbon Emissions Directed Online is committed to
Biolocity
Performance Benefits of Biolocity
supporting the highest social and environmental standards. The Forest Stewardship Council (FSC) is a non-profit organization devoted to encouraging responsible management of the world's forests. Theuse of FSCcertified paper and print products contributes to conservation, responsible management and community-level benefits in regions that depend on the lumber industry.
Biolocity is an innovation in environmentally responsible sheetfed ink technology that delivers superb lithographic performance, press productivity, and print quality with extremely low levels of volatile organic compounds. Biolocity sets a new industry benchmark for green formulation technology with the incorporation of high percentages of bio-derived, renewable raw materials.
• Outstanding lithographic performance on a wide variety of porous substrates
Environmental Benefits of Biolocity
• Highly press-stable formulation reduces make-ready time and color drift during runs, resulting in less printed waste
• Essentially 100% solids formulation with extremely low VOCcontent (typically 2-3 % by EPAmethod 24) • Formulated with 30% or more vegetable oil • Doesnot contain any petroleum-derived ink solvent • Product contains a minimum of 55% bio-derived, renewable, and sustainable raw materials • Environmentally responsible technology for printers looking to operate a greener pressroom
• Extremely fast setting and drying performance provides substantial reduction in time to bindery, a critical factor in today's short run and time-sensitive market
• Stays open on the rollers overnight and for one week in the ink fountain • Delivers a rub resistant, durable printed product on a broad range of papers and boards • Suitable for aqueous coating, UVcoating (off-line), and lamination • Conforms to ISO2846-1 color standards, allowing the printer to run to ISO12647-2 and G7 specification in the pressroom
Reducing Carbon Emissions
FSC-Forest Stewardship Council is a nonprofit entity that supports environmentally appropriate, socially beneficial and economically viable managementof the world’s forests.
Sustainable Forestry Initiative is based on the premise that responsible environmental behavior andsoundbusinessdecisionscan co-exist.
Green-e Encourages the deployment of electricity products that minimize air pollution and reducegreenhousegasemissions.
Indicates that paper contains recycled fibers. This can include fiber from three sources. Most manufacturers use virgin fiber, which comes directly from trees; Pre- Consumer Waste; and PostConsumer Waste.
Programme for the Endorsement of Forest Certification is a nonprofit, nongovernmental organization that works with forest managers, paper and timber companies to assure the world’s forests aremanaged sustainably.
Elemental chlorine was the most widely used bleaching agent for pulp. Improved technologies have been developed that eliminate these harmful methods from the bleaching process
Technology Integrations TECHNOLOGY INTEGRATIONS
A World of Integration The power behind Directed’s Corporate Storefront is its incredible flexibility. Our open architecture allows customers to integrate any ERP system on the market. Our service c a n integrate with limitless types of software applications from financial/ERP, to Human Resources, Inventory Management. You c a n use API, Flat Files, Web Services, custom code, or any integration provider to make seamless connections between your solution and ours.
INTELLIGENT SOLUTIONS
Catalog Punch Out - Let users shop on our Stationery Direct Mail Promotional Product website and then return to your ERP Solution with those items in their cart, all using industry standard XML technology. Credit Card Providers Retrieve d a t a from credit card providers for an individual to b e incorporated into expense reports or from corporate cards to b e reconciled with expense d a t a from individuals in the company .
TECHNOLOGY SOLUTIONS
B2B & B2C WEB-TO-PRINT The most advanced cloud-based W2P technology
Integrated automated workflow solution
Aleyant Pressero™
The power behind Directed’s Corporate Storefront is its incredible flexibility. Open architecture allows customers to integrate and ERP System on the market. Our service can integrate with limitless types of software from financial/ERP, to HR, Inventory. You can use API, Flat Files, Web Services, Custom Code or any integration Provider to make the connections seamless between your solution and ours.
Our basic B2B or B2C online storefront solution that can easily be customized to your needs as well as your clients. Online design, instant pricing, reorders, inventory fulfillment, shipping integration and credit card payments are all supported, as are responsive website designs that work on phones, tablets, laptops, etc.
Open architecture
Responsive design
Unlimited B2B storefronts
Complete personalization
Online design
Integration wi th a wi de variety of 3rd party software
To ensure proper display from all mobile devices
Uniquely tailored for each your customers
It can be customized to your needs aswell as your clients
To customize documents from a web browser
Instant online pricing You can choose types of instant pricing calculators
GLOBAL SOLUTIONS
As the world becomes a smaller place to do business made possible through advances in technology & communications, more companies are looking to expand globally. Organizations competing in this marketplace face unique challenges to globally expand their branded materials in an electronic and print format. To support these marketing and communication efforts, Directed Online can facilitate the production and distribution for these projects with guaranteed quality delivered with local expertise. Our partners are located in 30-countries, and have more than 130 facilities globally which make this all possible everyday.
OUR PARTNERS LOCAL SOLUTIONS
Edward Sanders CEO 917.589.81200 ed@directedonline.com Edward Sanders is the CEO and Founder of DirectEd Online which provides innovative solutions for todays Marketing, Procurement & Facilities Professionals. My Teachings started at age 13 working in an afterschool program at a local print facility in Brooklyn New York. Today at 55 years young, STILL LOVE, LEARNING, HELPING ….
we gravitate towards the most basic simplistic ideas sustainable responsible environmentally friendly info@directedonline,com directedonline.com directedpromo.com 917.589.8900
strategic efficient corporate solutions
New York, New Jersey, DC, Chicago, Florida, Georgia, Texas, Indiana, Los Angeles, San Diego, San Francisco
